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Targeting
Targeting
Collection with articles related to campaign targeting through media, audiences, geo and more.
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14 articles in this collection
Written by
Marcus Johansson
Media Targeting
Deals
Deals, or "PMP"s are pre-agreed intentions to buy and sell.
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Written by
Marcus Johansson
Updated over a week ago
Ads.txt
Introduction of the ads.txt standard and how it can be used to target media inventory in BidTheatre DSP.
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Written by
Marcus Johansson
Updated over a week ago
Selecting Country
This article describes how to set what country to work with
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Written by
Marcus Johansson
Updated over a week ago
Keyword Targeting
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Written by
Marcus Johansson
Updated over a week ago
Audience Targeting
Segments
Segments are the building blocks to collect user data for retargeting and lookalikes
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Written by
Marcus Johansson
Updated over a week ago
Using Audiences
This section explains what you need to know about working with audiences and 3rd party audience buying.
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Written by
Marcus Johansson
Updated over a week ago
Lookalikes
This article explains how to build and target lookalike audiences.
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Written by
Marcus Johansson
Updated over a week ago
Cookie Groups
This article describes how to use cookie groups.
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Written by
Marcus Johansson
Updated over a week ago
Device Graph
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Written by
Marcus Johansson
Updated over a week ago
More Targeting
Geo Targeting
Details of the geo targeting capabilities in BidTheatre DSP.
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Written by
Marcus Johansson
Updated over a week ago
Data Lists
Data Lists are used to target users based on IP, user agent, postal code and organisational or domain names
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Written by
Marcus Johansson
Updated over a week ago
Advertiser Feeds
Learn how to set up advertiser product feeds to facilitate dynamic ads.
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Written by
Marcus Johansson
Updated over a week ago
Dynamic Retargeting
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Written by
Marcus Johansson
Updated over a week ago
Weather Targeting
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Written by
Marcus Johansson
Updated over a week ago