BidTheatre

Marcus Johansson

Collection with articles related to campaign targeting through media, audiences, geo and more.

Deals, or "PMP"s are pre-agreed intentions to buy and sell.

Introduction of the ads.txt standard and how it can be used to target media inventory in BidTheatre DSP.

This article describes how to set what country to work with

Segments are the building blocks to collect user data for retargeting and lookalikes

This section explains what you need to know about working with audiences and 3rd party audience buying.

This article explains how to build and target lookalike audiences.

This article describes how to use cookie groups.

Details of the geo targeting capabilities in BidTheatre DSP.

This article contains general information about DOOH (Digital Out Of Home)

Data Lists are used to target users based on IP, user agent, postal code and organisational or domain names

Learn how to set up advertiser product feeds to facilitate dynamic ads.

Find answers and get help from Intercom Support and Community Experts

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