BidTheatre

Marcus Johansson

Jennie Edvinsson

Oliver Andersson

Collection with articles related to campaign targeting through media, audiences, geo and more.

Targeting

Deals, or "PMP"s are pre-agreed intentions to buy and sell.

Deals

Introduction of the ads.txt standard and how it can be used to target media inventory in BidTheatre DSP.

Ads.txt

This article describes how to set what country to work with

Selecting Country

Keyword Targeting

Connected TV (CTV)

Media Lists - Contextual Keyword Tool

Publisher Contact Information

How to Order and Manage Deals

Working with Deals - Auto Sync To Media List

Screen List - POI (Point of Interest)

Screen List - Auto sync Deal to Media list

Screen List - Custom Screen Lists

Screen List - Custom Screen List from Map Preview

Creating Screen Lists

Media Targeting

Segments are the building blocks to collect user data for retargeting and lookalikes

Segments

This section explains what you need to know about working with audiences and 3rd party audience buying.

Using Audiences

This article explains how to build and target lookalike audiences.

Lookalikes

This article describes how to use cookie groups.

Cookie Groups

Device Graph

Custom Audiences

Audience Selling

Audience Targeting

Details of the geo targeting capabilities in BidTheatre DSP.

Geo Targeting

This article contains general information about DOOH (Digital Out Of Home)

Digital Out Of Home (DOOH)

Data Lists are used to target users based on IP, user agent, postal code and organisational or domain names

Data Lists

Learn how to set up advertiser product feeds to facilitate dynamic ads.

Advertiser Feeds

Dynamic Retargeting

Weather Targeting

Creating a Geo Target

More Targeting

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