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Targeting

Targeting

Collection with articles related to campaign targeting through media, audiences, geo and more.

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11 articles in this collection
Written by Marcus Johansson
Media Targeting

Deals

Deals, or "PMP"s are pre-agreed intentions to buy and sell.
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Written by Marcus Johansson
Updated over a week ago

Ads.txt

Introduction of the ads.txt standard and how it can be used to target media inventory in BidTheatre DSP.
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Written by Marcus Johansson
Updated over a week ago
Audience Targeting

Segments

Segments are the building blocks to collect user data for retargeting and lookalikes
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Written by Marcus Johansson
Updated over a week ago

Using Audiences

This section explains what you need to know about working with audiences and 3rd party audience buying.
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Written by Marcus Johansson
Updated over a week ago

Lookalikes

This article explains how to build and target lookalike audiences.
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Written by Marcus Johansson
Updated over a week ago

Cookie Groups

This article describes how to use cookie groups.
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Written by Marcus Johansson
Updated over a week ago

Device Graph

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Written by Marcus Johansson
Updated over a week ago
More Targeting

Geo Targeting

Details of the geo targeting capabilities in BidTheatre DSP.
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Written by Marcus Johansson
Updated over a week ago

Data Lists

Data Lists are used to target users based on IP, user agent, postal code and organisational or domain names
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Written by Marcus Johansson
Updated over a week ago

Advertiser Feeds

Learn how to set up advertiser product feeds to facilitate dynamic ads.
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Written by Marcus Johansson
Updated over a week ago

Dynamic Retargeting

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Written by Marcus Johansson
Updated over a week ago