Creating a screen list directly from our Screens Map preview allows you to visually explore and select screens based on geographic locations, making it ideal for campaigns that require precise audience targeting. This article provides a step-by-step guide to help you create a custom screen list.
Key Points to Keep in Mind Before You Begin:
Deals: All publishers, except Ocean Outdoor, require deals to access their inventory. To access BidTheatre’s open DOOH deals, please contact your Customer Success Manager or reach out to us via Support.
Publisher Segmentation: It is not possible to mix publishers within a single screen list. This means you will need to create a separate list for each publisher.
1. Navigate to the Map Preview:
Go to Supply --> Screens --> Click on Map Preview:
2. Navigate the Map:
Zoom In: Click on the black dots representing screen clusters. Each click will zoom in further, providing a more detailed view of screen locations. You can also use the plus (+) and minus (-) symbols in the left corner of the map.
The more you zoom in, the more detailed the view becomes, eventually allowing you to see the exact location of each individual screen on the map. You can also use the filter function (the funnel icon) to search for a specific city, instantly focusing on the location you're interested in:
Before Selecting Screens - Filter by Supplier
Since it’s not possible to mix different suppliers within a single screen list, it’s essential to create a separate screen list for each supplier you want to feature. In this example, we’ll create a list with screens from JCDecaux only. Start by filtering by the desired supplier using the filter icon:
3. Select Screens:
Cluster Selection: To select multiple screens at once, click on a cluster to select all screens within that area. This is especially useful for efficiently covering a broader geographic area.
Individual Selection: Once zoomed in, you can select individual screens by clicking "Select Screen".
After selecting all the screens you wish to include, click the "Add Screens" button at the top right corner above the map view.
This will give you the option to add the screens to an existing screen list or create a new one. Click "Add" to confirm:
Your screen list is now ready and can be found by navigating to Supply --> Media List, under the Account Media List tab.
4. Final Step - Link a Deal to Your Screen List
As mentioned earlier, all suppliers, except for Ocean Outdoor, offer their inventory exclusively through deals. Therefore, it's often necessary to link a deal to your screen list.
Add the Deal (One Time Only)
Upload your deal by navigating to Supply -> Deals -> New Deal and filling in your details as follows:
Important: Uncheck the "Auto sync to Media List" box. When creating a custom screen list, it is crucial to uncheck this box to prevent all the deal’s screens from automatically syncing into your list. We recommend naming the deal clearly to indicate that it does not use the auto-sync feature.
Link the Deal to Your List (Every time you create a custom screen list)
Locate your screen list via Supply -> Media List.
On the same row, click on Deals:
Click the Add Deals button, select your deal, and click Add Deals again to link the deal to your list:
Now your screen list is ready to be added and used in your campaign!