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Audience Selling
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Written by Oliver Andersson
Updated over a month ago

You can choose to sell your data to other seats in BidTheatre.

Step 1: Create an Audience to sell

The audience is the definition of the data segment you wish to sell. Define the audience by entering Supply / Audiences, press new audience, enter a name for your audience, select an advertiser and click create.


Step 2: Define your audience

Next, select the value (type of targeting) and then the actual targeting, see more info here: custom audiences

Step 3: Define who can buy your audience

By setting the field Fixed CPM on the audience, it is made publicly available to all other BidTheatre seats at the specified price. If not specified, the audience will not be made publicly available.

To set a price for specific seats, scroll down to "Selling" and in the Select network field you can define what seats that are allowed to buy your audience. The following restrictions apply:

  • A start date is always needed, it must be today or in the future, it cannot be set backwards in time.

  • The end date can be left blank to indicate that the price is open ended

  • If a price is to be changed, first close any current prices by defining an end date. The end date must be today or in the future, it cannot be set backwards in time.

BidTheatre will inspect and approve your audience before it will become visible to enabled buyers. So let us know!

To view statistics on your audience sales, go to Supply -> Reporting: Audience Selling

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