BidTheatre retrieves weather forecast data from the free Norwegian meteorological service yr.no. Forecasts for Sweden, Norway, Denmark and Finland are currently available. Other countries can be added on request.
This data allows you to target users based on the current weather in their geographical location. For example, targeting a campaign in Stockholm with the condition "Sunny" will show ads to users there when it is currently sunny. You could also target based on temperature, for instance by only showing ads when the temperature is above 20°C.
Weather and temperature targeting is available through custom audiences. Create a custom audience and select one or more weather or temperature conditions that must apply at the user's location at the time of ad delivery.
Target on weather by using the type "User - Weather":
Four weather types are available: Sunny, Rainy, Cloudy and Snowy.
Target on temperature by using the type "User - Temperature":
Define the temperature range using the Min and Max fields.