There are several ways to create screen lists, each suitable for different campaign goals. Below is an overview of each method, along with direct links to detailed articles that offer step-by-step instructions.
For a comprehensive guide on setting up a DOOH campaign, please refer to the article Walkthrough - DOOH Campaign
1. Using a Deal as a Screen List
Since the majority of publishers require a deal to access their inventory, it can be convenient to let this deal automatically sync into a pre-built screen list.
Advantages:
This screen list is created automatically when you add your deal in the platform.
It allows you to refine screen targeting directly within the campaign using geo-targeting options.
For more information, see the article Screen List - Auto sync Deal to Media list
2. Create a Custom Screen List
Create your own screen list by handpicking specific screens that best match your campaign's unique needs and target areas.
Advantages:
Ideal if you want to target specific screens within a defined geographic area, rather than all screens available.
For detailed instructions, refer to the article Screen List - Custom Screen Lists
3. Creating a Screen List Using POI (Point of Interest)
You can generate a screen list based on specific points of interest, such as screens located near grocery stores, car repair shops, or other relevant venues.
Advantages:
Great for interest-driven campaigns targeting specific audience behaviors or locations.
For more information, refer to the article Screen List - POI (Point of Interest)
4. Creating a Screen List from Screen Map
If you prefer to create a screen list using a visual map of all available screens, you can do so through BidTheatre's Screen Map Preview. This feature can be accessed via Supply → Screens in the platform.
Advantages:
Provides a comprehensive visual overview of screen locations, making it easier to select the most relevant screens for your campaign.
Ideal for geographically targeted campaigns where location precision is crucial.
For a detailed guide, refer to the article Screen List - Custom Screen List from Map Preview