Not all programmatic inventory is accessible on the open market, and in these cases, a so-called deal may be required.
This article outlines the information your deal request needs to include, what details you can expect to receive from the publisher, and how to add your deal in the platform. Please refer to Publisher Contact Information for the contact details of the various publishers.
If you require assistance with deal requests from BidTheatre's support team, we offer this service at a cost of +5 CPM.
What Your Deal Request Needs to Include
The type of inventory you wish to access
Specify the formats and placements you wish to target, such as video length(s), specific banner sizes, or all formats.
The sites / channels / screens where you want to appear
Indicate whether you want to be visible on a specific site (ROS - Run on Site) or across the entire network (RON - Run on Network).
The advertiser the deal is intended for
In some cases, customer-specific deals are required, while in other cases, it's acceptable to use the deal for future advertisers as well. It’s worth asking the publisher if you plan to use the deal continuously.
Your unique seat ID
The seat ID you need to provide depends on the SSP where the deal will be set up. You can find your seat IDs by clicking on the gear icon → Account Settings. If you’re unsure which seat ID to use, we recommend listing all of them so the publisher can select the most suitable one.
Geo
If publishers offer inventory from multiple countries, specify which country or specific region you want to receive requests from.
DSP: BidTheatre
Specify that the deal will be used in BidTheatre DSP
An example of a deal request might look like this:
"Hi,
My name is X, and I work at media agency Y. I would like to request a CTV deal for our client Z. Thank you!
Video Length: 25 seconds
RON (Run On Network)
Geo: Sweden
DSP: BidTheatre
Seat ID: xxx
Please let me know if you need any additional information from my side!
Best regards,"
Additional Note: If you have any questions, don't hesitate to ask the publisher. They are experts on their inventory.
What to Expect in Response
If the publisher does not follow up with any specific questions, you can expect to receive the following information in response to your deal request:
Deal ID / Deal Token
Typically consists of a string of numbers and/or letters.
Floor CPM (Cost Per Mille)
Floor CPM refers to the minimum price per thousand impressions that you are willing to pay for the inventory. It sets the lowest price at which your ad will be shown, meaning you cannot win impressions at a rate lower than this amount.
Deal Name
Often, but not always, the publisher will also provide a deal name. You are free to edit this name in the platform if you wish.
How to add your deal in the platform
Once you have received the above information, go to Supply → Deals → and click on New Deal. Continue by filling in all the details as outlined below:
Name: If you have received a deal name, enter it here. If not, you can assign a suitable name to the deal yourself. It is recommended to include the Floor CPM in the deal name so that this information is easily accessible later. The deal will later be automatically synced to a media list with the same name.
Deal Token: Add your deal ID / Deal Token.
CPM: Add the deal's Floor CPM. What you enter here will not affect the deal; it serves more as a reminder for yourself.
Country: Select the country to which the deal's traffic will be directed.
Publisher: Enter the publisher from whom you received the deal.
Contact email: Enter the contact information from whom you received the deal.
Deal Type: Choose the deal type.
Private (PMP): The most common type of deal. A Private Marketplace (PMP) deal is an auction-based deal where inventory is offered exclusively to a select group of buyers.
Programmatic Guaranteed: This type of deal guarantees the availability of inventory and fixed pricing, typically outside of an auction environment. It ensures that a certain amount of inventory is reserved for you, at a pre-agreed rate.
Auto Sync to Media List: Keep this box checked if you want the deal to be automatically synced to a media list. Later, you will find a media list with the same name as the deal, which can be added as usual to your campaign under bid strategies.
Click Active → Create.
How to add your deal in a campaign
Note that it may take some time for a deal to go live. This can range from 20 minutes to up to a day. Check the "Include not Live" box to view inactive deals. Once traffic has been detected on a deal, its status will change to live.
To add the deal to your campaign, go to Campaign Setup → Bid Strategies → Click on New Bid Strategy → search for and add your deal at Media List.
