Introduction of the ads.txt standard and how it can be used to target media inventory in BidTheatre DSP.

Written by Marcus Johansson
Updated over a week ago

The ads.txt standard is an industry standard that enable publishers to announce what partners they work with to enable ad selling. The purpose of the initiative is to reduce buying of media inventory from middlemen that do not actually represent the publishers they claim. In the BidTheatre DSP, ads.txt status, if any, is displayed in site list views. Six possible states exist:

Ads.txt Status


Ads.txt not found

Publisher appear not to have implemented ads.txt

Verified Direct

Ads.txt found and site is verified to represent a direct path to the publisher

Verified Reseller

Ads.txt found and site is verified to represent a reseller of the publisher

Not verified

Ads.txt found but site is not verified

BidTheatre Direct

BidTheatre has a direct connection with the publisher that is not routed via a SSP

BidTheatre Optimized

This site represents a BidTheatre optimized site that may bundle selected paths to the site.

With Filters, you may choose to target on any of the above ads.txt statuses. Select one or more allowed statuses. Inventory not matching the selected ads.txt status will be filtered out.

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