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Connected TV (CTV)
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Written by Oliver Andersson
Updated over 2 months ago

Connected TV advertising inventory is available in smart tv operating systems such as Android TV or Apple TV. In this article we've put together some specifications for the biggest publishers of CTV advertising inventory.

Vendor Specifications

TV4

TV4 Play is a popular streaming service in Sweden that offers a wide range of TV programs and series from the TV4 channels.

Available Countries

Sweden

Resolution:

1280x720 & 1920x1080

Bitrate:

1500 - 4000 kbps

Duration:

Max 20 sec

Frame rate:

-

Weight

Max 16 mb

Audio:

Between -24 and -22 LUFS

Floor CPM:

200 SEK

SSP:

FreeWheel

Contact:

Buying:

Seat based PMP / deals required, no open selling.

Pluto (Viafree)

Pluto TV is a free streaming service that offers a wide range of TV channels and content online.

Countries

Sweden, Norway, Denmark, Finland

Resolution:

1920x1080

Minimum Bitrate:

2 000 kbps

Duration:

Max 30 sec

Frame rate:

-

Weight

Max 16 mb

Audio:

Between -24 and -22 LUFS

Floor CPM:

130 SEK

SSP:

Smartclip, Freewheel

Contact person:

Buying:

Seat based PMP / deals required, no open selling.

Rakuten

Rakuten TV is a streaming service that offers a wide range of movies and TV series to viewers around the world. With Rakuten TV, users can rent, buy or stream content directly to their devices.

Countries

Sweden, Norway, Denmark, Finland, Netherlands, Belgium

Resolution:

1920x1080 (16:9)

Minimum Bitrate:

3 500 kbps

Duration:

Max 30 sec

Frame rate:

25 fps

Weight

Max 16 mb

Audio:

Between -24 and -22 LUFS

Floor CPM:

125 SEK

SSP:

Smartclip / Xandr / Improve Digital

Contact person:

Lisa Degerfeldt, degerfeldt.lisa@rakuten.com

Buying:

Seat based PMP / deals required, no open selling.

Max (Warner Bros Discovery)

Discovery Plus is a comprehensive streaming service that gives viewers access to a variety of popular TV shows, documentaries and exclusive content from Discovery Networks.

Countries

Sweden, Norway, Denmark, Finland, Netherlands, Belgium

Resolution:

1920x1080

Minimum Bitrate:

2 500 kbps

Duration:

Max 25 sec

Frame rate:

25 fps

Weight

Max 16 mb

Audio:

Between -24 and -22 LUFS

Floor CPM:

180 SEK

SSP:

Freewheel

Contact:

Buying:

Seat based PMP / deals required, no open selling.

Smartclip / RTL

Smartclip provides state-of-the-art technology and services that empower Europe’s top broadcasters and publishers to make the most of their local, premium inventory. Smartclip enables advertisers and agencies to reach consumers across the entire TV and video marketing ecosystem, while guaranteeing brand safety.

Countries:

Sweden, Norway, Denmark, Finland, Netherlands

Resolution:

1280x720, 1920x1080 (16:9) (recommended)

Minimum Bitrate:

2 000 kbps

Duration:

15 - 25 sec

Framerate:

24 - 30 fps

Weight

Max 16 mb

Audio:

Between -24 and -22 LUFS

Floor CPM:

125 SEK

SSP:

Smartclip

Contact person:

Mathias Aspvid, aspvid@smartclip.com

Buying:

Seat based PMP / deals required, no open selling.

BidTheatre

If needed we can make "auction packages" in Google and Pubmatic that contains their entire CTV inventory in the requested country, just let us know if that is something you want!

Reach out to the contact person to learn more about their offers and possibilities!.

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