If you wish to run a campaign exclusively on specifically selected screens, it is possible to create custom screen lists tailored to your campaign needs. However, there are some important considerations to keep in mind:
Deals: All publishers, except for Ocean Outdoor, require deals to access their inventory. For access to BidTheatre’s open DOOH deals, please reach out to your Customer Success Manager.
Publisher Segmentation: It is not possible to mix publishers within a single screen list. This means you will need to create a separate list for each publisher.
How to Create a Custom Screen List
Follow these steps to create your custom screen list:
1. Go to Supply -> Media Lists -> New Media List.
Choose an name for your media list and set the following options:
Type: "Screens".
Status: "Active".
2. Click "Create Media List".
3. Filter Screens
After creating your media list, close the current view to return to the underlying view where all screens that BidTheatre has access to will be displayed.
As mentioned earlier, mixing publishers within a single media list is not allowed. In this example, we'll create a specific screen list with Clear Channel screens.
Start by clicking on the filter icon (the funnel) to filter and display only Clear Channel screens.
If you want to find screens within a specific city, you can filter by city in the same filter menu. For example, to view only screens in Stockholm, enter "Stockholm" in the filter field.
4. Add Screens to Your List
Select all the screens you wish to add to your media list.
Click the Add Screens button to include the selected screens.
5. Final Step - Link a Deal to Your Screen List
To access this inventory, a deal is required.
Add the Deal (One Time Only)
Upload your deal via Supply -> Deals -> New Deal and fill in your details as follows:
Important: Uncheck the "Auto sync to Media List" box. When creating a custom screen list, it is crucial to uncheck this box to prevent all the deal’s screens from automatically syncing into your list. We recommend naming the deal clearly to indicate that it does not use the auto-sync feature.Link the Deal to Your List - (Every time you create a custom screen list)
Locate your screen list via Supply -> Media List. On the same row, click on Deals:
Then, click the Add Deals button, select your deal, and click Add Deals again to link the deal to your list:
Now your screen list is ready to be added and used in your campaign!
Add Your Screen List to a Campaign
In the final step of the campaign setup, add your custom screen list to the campaign:
Click the New Bid Strategy button.
Find your screen list by searching for it in the Media Lists field.
Note: Even if you have created a custom screen list, a campaign must always have a Geo Target. It is recommended to select the entire country as the Geo Target. The campaign will only be displayed on the selected screens in the list, ensuring precise targeting.
