Campaigns that are active display a table "Bid Metrics" that contain metrics for analysis made on campaign bid requests. The table contain metrics for the last day, and is updated in near realtime. This can give helpful insights for troubleshooting.
Possible Bid Metrics include:
Bid Metrics | Description |
Bidding ignored due to pacing | Bid requests are ignored. This can be due to several reasons:
|
Blocked supplier or excluded site | Filtered due to that the supplier is blocked for the buying seat or that the site is excluded |
Audience mismatch | Filtered due to mismatch between targeted audience and supply |
Geotarget mismatch | Filtered due to geo target mismatch |
Site tag target mismatch | Site tag targeting mismatch |
Creatives |
|
Ad format mismatch | Ad width/height does not match allowed slot formats |
Ad vendor mismatch | Ad vendor blocked by seller |
Ad vendor not approved | Ad vendor blocked by user |
Ad attribute mismatch | Ad attribute blocked by seller |
Seller blocked category or advertiser | Campaign category or advertiser blocked by seller |
Ad not secure | Ad not set as secure but required by slot |
Filters |
|
Visibility mismatch | Filtered due to ad slot visibility mismatch |
Supply category mismatch | Filtered due to supply category mismatch |
Supply type mismatch | Filtered due to supply type mismatch |
Device mismatch | Filtered due to device mismatch |
Supply language mismatch | Filtered due to language mismatch |
IP / user blocked | Filtered due to IP or user blocked (fraud detection) |
User not in device graph | Filtered due to user not in device graph |
User not known | Filtered due to user known requirement |
Failed site verification | Ads.txt verification failed |
Cellular connection type mismatch | Cellular connection type mismatch (Ethernet, WiFi, 3G etc) |
Deals |
|
Deal mismatch | Mismatch between targeted deal and supply deal |
Seat mismatch | Supply deal not intended for this seat |
Bid below floor | Filtered due to bid being below floor |
Auctions |
|
Internal auction never attempted | Filtered due to higher bid from competing campaign |
Internal auctions attempted | Participating in BidTheatre platform auction |
Internal auctions won / Bids submitted | Bid submitted |
Failed auction type | Auction type mismatch (first price, second price) |
Video / Audio |
|
Duration not accepted | Media file either to short or to long |
Bitrate not accepted | Media file bitrate either to low or to high |
Content delivery method not allowed | Failed content delivery method match (streaming, progressive etc.) |
Mime type not accepted | Media file mime type isn't supported |
Slot requires ad to be skippable |
|
Video exact dimension mismatch | Some SSPs require exakt video dimensions to be matched |
Slot not for instream video | Supply slot for some other video inventory (typically outstream) |
Audio protocol not accepted | Audio slot requires unsupported protocol (VAST, DAAST) |
Native |
|
Native unsupported version |
|
Native context mismatch | Context targeting mismatch |
Native placement mismatch | Placement targeting mismatch |
Native title not accepted | Title asset mismatch |
Native image not accepted | Image asset mismatch |
Native video not accepted | Video asset mismatch |
Native data not accepted | All assets passed in the data object grouped together |