Audio Creative specifications

The article contains information and ad specifications for Audio ads.

J
Written by Jennie Edvinsson
Updated over a week ago

Bauer Media (SE, NO)

SSP

AdsWizz

File type

mp3, .acc, .ogg

Max file size

16MB

Max bitrate

8-320 kbps

Duration

Max 30 sec

CPM

From 50 SEK

Buying

PMP

Spotify (SE, NO)

SSP

Magnite / Rubicon project

File type

.ogg, mp3

Max file size

16MB

Max bitrate

198 kbps

Duration

Max 30 sec

CPM

From 35 SEK

Buying

PMP, PG

Acast (SE, NO)

SSP

AdsWizz

File type

mp3

Max file size

10MB

Max bitrate

min 192 kbps

Duration

Max 30 sec (recommended 20 sec)

CPM

From 85 SEK

Buying

PMP

Azerion (SE, NO)

SSP

Improve Digital, AdsWizz, Magnite, Xandr

File type

mp3, wav, acc, ogg, mp4

Max file size

10MB

Max bitrate

Between 128-320 kbps

Duration Pre-roll

10-30 sec

Duration In-stream

15, 30, 60, 90 and 120 sec

Targeting

Content, geo, language, behaviour etc.

CPM

From 70 SEK

Buying

PMP, PG

NENT (NO)

Same specifications as the above (Azerion)

Read the Setting up Audio creatives article before setting up audio ads in BidTheatre Studio as the set up looks different for our suppliers.

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