From February 16, 2026, it is again possible to run political ads targeted to EU countries in BidTheatre DSP. The workflow is:
Create a Political Sponsor
Provide EU mandated campaign information
Provide a URL to the sponsor for sign-off that the information is correct
Finish campaign setup
Await audit by BidTheatre's team
See https://help.bidtheatre.com/en/articles/13544028-political-advertising-workflow for more information on the workflow.
Each ad will contain an EU mandated transparency notice that links to a detailed transparency page. See https://help.bidtheatre.com/en/articles/13544317-political-advertising-creatives for more information.
Publisher Support (Sweden)
Publishers acceptance of political ads varies, see below for the current state (updated 10th of February 2026).
Publisher / Ad network | Support |
Not allowed for now | |
Not allowed for now | |
Not allowed for now | |
Unknown | |
Unknown | |
Supported in Prebid connection | |
Supported in Livewrapped connection | |
Not allowed for now | |
Supported in Livewrapped connection. Requires manual audit. Geo targeting not allowed. | |
Supported in Livewrapped connection | |
Not allowed for now | |
Bauer Outdoor | Generally accepted, audit mandatory, PMP required. |
Ocean Outdoor | Generally accepted, audit mandatory, PMP required. |
Support Roadmap
See below for our support roadmap related to political advertising:
Supported ad format | Channel | Estimated support date |
Banner | Web, In-App | February 2026 |
Video (instream, outstream) | Web, In-App, DOOH | February 2026 |
Native | Web, In-App | Not on roadmap |
Audio | Web, In-App | Not on roadmap |
Please reach out to support@bidtheatre.com or your account manager for more information.