Banner ad creatives
To ensure TTPA compliance, BidTheatre DSP will overlay each political creative with a transparency notice:
Located at the bottom of the ad
White background, black text
Full ad width
60 pixels high
Black border of 2 pixels
Text will appear larger in wider ads
Please note that:
the notice will not be transparent, meaning that the bottom 80 pixels of the ad creative will not be seen.
creatives are still expected to be built and uploaded of the same dimensions as the ad space they intend to run
only ads of at least 300 pixels width and at least 250 pixels height are supported. Campaigns with creatives of smaller dimension will not run.
Example ad with transparency notice:
Video ad creatives
In video advertisements we have no possibility of dynamically overlaying the ad with the required transparency notice. Instead, we require the each ad to contain a compliant TTPA transparency notice that displays a QR code that will link to the BidTheatre DSP transparency page. The QR code will be available from the BidTheatre admin UI.
The transparency notice must:
Be in the language of the advertisement
Be easily readable with clear contrast (black text on white background recommended)
Contain information about
The name of the political event
The name of the sponsor
An instruction of how to find more information (via the QR code)
Either be present during the full ad length in a part of the ad
Or be present in the full ad space before the ad starts and after it ends
More information on this will follow as support matures.