General Requirements
Consult your publisher for specifics about their requirements. Generally a native creative will need the following assets:
One Title asset
One Link asset to send the user upon click
One Data asset "sponsored by" specifying the advertiser/brand
One Image asset of type Icon
One Image asset of type Main
For a complete guide on how to create your native creative, please refer to the article Setting up Native Creatives - Step by Step
Sweden
Bonnier
You can serve native creatives on Bonnier desktop, mobile web and mobile app inventory.
Asset | Requirement |
Title | 25 characters maximum |
Description (desc) | 90 characters maximum |
Call to action (ctatext) | 15 characters maximum |
Main Image | 1200x627, 1.91:1 aspect ratio (Mobile) 600x600, 1:1 aspect ratio. (Desktop) Max 200 kb |
Sponsored by (sponsored) | Max 25 characters |
Schibsted Sweden
You can serve native creatives on Schibsted Sweden desktop, mobile web and mobile app inventory.
Asset | Requirement |
Title | 50 characters maximum |
Main Image | 1200x628, 1.91:1 aspect ratio (jpg & png) Max 1 mb |
Description (desc) | 90 characters maximum |
Sponsored by (sponsored) | 25 characters maximum |
Aller Media Sweden
Asset | Requirement |
Title | 25 characters maximum |
Description (desc) | 90 characters maximum |
Call to action (ctatext) | 15 characters maximum |
Main Image | 1200x627, 1.91:1 aspect ratio (Mobile) 600x600, 1:1 aspect ratio. (Desktop) Max 200 kb |
Sponsored by (sponsored) | Max 25 characters |
Norway
Schibsted Norway
You can serve native creatives on Schibsted Norway's desktop, mobile web and mobile app inventory.
Asset | Requirement |
Title | 50 characters maximum |
Icon Image | Logo, 1:1 aspect ratio ( jpg, png & gif). Min 150x150 px - max 300x300 px. Max 50 kb. |
Main Image | 1,91:1 aspect ratio. 1200x627 px. Max 100 kb. |
Description (desc) | 90 characters maximum |
Sponsored by (sponsored) | 50 characters maximum |
Native Ads Creative Template |
Aller Norway
Asset | Requirement |
Title | 25 characters maximum |
Icon Image | Logo, 1:1 aspect ratio. Max 100x100 px. |
Main Image | Alle standardformater tilgjengelig |
Sponsored by (sponsored) | 25 characters maximum |
Dagens Næringsliv
Asset | Requirement |
Title | 90 characters maximum |
Icon Image | Logo, 1:1 aspect ratio. |
Main Image | 970x250 (Desktop), 300x250 (Mobile) |
Description (desc) | Desktop only. No maximum number of characters. |
Sponsored by (sponsored) | 25 characters maximum |
Polaris Media
Asset | Requirement |
Title | 50 characters maximum |
Icon Image | Logo, 1:1 aspect ratio ( jpg, png & gif). Min 150x150 px - max 300x300 px. Max 50 kb. |
Main Image | 1,91:1 aspect ratio. 1200x627 px. Max 100 kb. |
Sponsored by (sponsored) | 50 characters maximum |
Finansavisen
Asset | Requirement |
Title | 90 characters maximum |
Main Image | Min of 1200 x 627 pixels (jpg, png, gif) |
Description (desc) | 90 characters maximum |
Call to action (ctatext) | 15 characters maximum |
Sponsored by (sponsored) | 25 characters maximum |
Startsiden
Asset | Requirement |
Title | 50 characters maximum |
Main Image | 16:9 aspect ratio. Recommended minimum 800x450px. Max 50kb |
Amedia (Xandr)
Asset | Requirement |
Title | 60 characters maximum |
Icon Image | 300 x 300 pixels |
Main Image | 1200 x 627 pixels |
Description (desc) | 200 characters maximum |
Call to action (ctatext) | 50 characters maximum |
Sponsored by (sponsored) | 25 characters maximum |
Amedia (Google)
Asset | Requirement |
Title | 25 characters maximum |
Long title | Optional. 50 characters maximum. Only appears in some native layouts |
Logo | 1:1 aspect ratio. Minimum 100×100 pixels, maximum 2000×2000 pixels (jpg, jpeg, png) |
Main Image | Min 1200 x 627 pixels, maximum 2000 × 1047 pixels. Max 1200 kb (jpg, jpeg, png) |
Description (desc) | 90 characters maximum |
Long description (desc) | Optional. 150 characters maximum. Only appears in some native layouts |
Call to action (ctatext) | 15 characters maximum |
Display URL (displayurl) | 30 characters maximum. For example, “example.com/shop” |
Sponsored by (sponsored) | 25 characters maximum |
Denmark
Ekstrabladet & Bold.dk
Asset | Requirement |
Title | 50 characters maximum |
Main Image | 1200 x 627 pixels. Max 200 kb (jpg) |
Description (desc) | 150 characters maximum |
Sponsored by (sponsored) | 25 characters maximum |
Best Practice |
TV2 Denmark
Asset | Requirement |
Title | 30 characters maximum |
Main Image | Minimum 1200 × 627 pixels, maximum 2000 × 1047 pixels. |
Logo | Minimum 100 × 100 pixels, maximum 2000 × 2000 pixels Maximum 1200 KB (jpg, jpeg, png) |
Description (desc) | 90 characters maximum |
Call to action (ctatext) | 15 characters maximum |
Sponsored by (sponsored) | 25 characters maximum |
Berlingske Media (BT.dk - Mobile)
Format | Requirement |
Adnami Native Display Format | |
Adnami Pricing Information | |
Access | Please reach out to Support or your Customer Success Manager to get the contact details to Adnami, who will assist you in setting up an Adnami account. |