Native Ad Requirements

Article on general and publisher specific native ad requriements.

M
Written by Marcus Johansson
Updated over a week ago

General Requirements

Consult your publisher for specifics about their requirements. Generally a native creative will need the following assets:

  1. One Title asset

  2. One Link asset to send the user upon click

  3. One Data asset "sponsored by" specifying the advertiser/brand

  4. One Image asset of type Icon

  5. One Image asset of type Main

Bonnier

You can serve native creatives on Bonnier desktop, mobile web and mobile app inventory.

Asset

Requirement

Title

25 characters maximum

Description

90 characters maximum

Call to action

15 characters maximum

Main Image

1200x627, 1.91:1 aspect ratio (Mobile)

600x600, 1:1 aspect ratio. (Desktop)

Max 200 kb

Sponsored by

Max 25 characters

Schibsted Sweden

You can serve native creatives on Schibsted Sweden desktop, mobile web and mobile app inventory.

Asset

Requirement

Title

50 characters maximum

Main Image

1200x628, 1.91:1 aspect ratio (jpg & png)

Max 1 mb

Description

90 characters maximum

Sponsored by

25 characters maximum

Schibsted Norway

You can serve native creatives on Schibsted Norway's desktop, mobile web and mobile app inventory.

Asset

Requirement

Title

50 characters maximum

Icon Image

Logo, 1:1 aspect ratio ( jpg, png & gif). Min 150x150 px - max 300x300 px. Max 50 kb.

Main Image

1,91:1 aspect ratio. 1200x627 px. Max 100 kb.

Description

90 characters maximum

Sponsored by

50 characters maximum

Native Ads Creative Template

Aller Norway

Asset

Requirement

Title

25 characters maximum

Icon Image

Logo, 1:1 aspect ratio. Max 100x100 px.
JPG / PNG

Main Image

Alle standardformater tilgjengelig

Sponsored by

25 characters maximum

Dagens Næringsliv

Asset

Requirement

Title

90 characters maximum

Icon Image

Logo, 1:1 aspect ratio.

Main Image

970x250 (Desktop), 300x250 (Mobile)

Description

Desktop only. No maximum number of characters.

Sponsored by

25 characters maximum

Polaris Media

Asset

Requirement

Title

50 characters maximum

Icon Image

Logo, 1:1 aspect ratio ( jpg, png & gif). Min 150x150 px - max 300x300 px. Max 50 kb.

Main Image

1,91:1 aspect ratio. 1200x627 px. Max 100 kb.

Sponsored by

50 characters maximum

Finansavisen

Asset

Requirement

Title

90 characters maximum

Main Image

Min of 1200 x 627 pixels (jpg, png, gif)

Description

90 characters maximum

Call to action

15 characters maximum

Sponsored by

25 characters maximum

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