Dynamic Creatives are creatives that can display information provided from different sources;

  • Advertiser product feed

  • Advertiser store information

  • Manually provided information

  • Data stored on the individual user / site visitor

To be dynamic, the creative HTML5 will need to be prepared to extract information provided in realtime via Javascript to the ad.

Use Case: Promote Selected Products

Run campaigns that promote specific products. Change products by altering the product selection from feed using BidTheatre DSP, instead of rebuilding the ad creative.

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Description

Dynamic HTML5 Creative template

Ad creative template with the ad design, prepared to receive dynamic information

Advertiser Feed

Product feed containing product information (can be omitted if product data is manually provided)

Creative Data Set

Manual or rule based product selection from product feed

Use Case: Dynamic Retargeting

With dynamic retargeting, ads will show products that have previously been seen by the user at the advertiser's site. These type of campaigns help remind site visitors and push conversion.

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Description

Dynamic HTML5 Creative template

Ad creative template with the ad design, prepared to receive dynamic information

Advertiser Feed

Product feed containing product information

Retargeting Script

Script to collect the product browsing history of the user.

A variant is to store information directly on the user object, and later display it in the ad creative. For example, the site may store the string "Mallorca" to the user data for a visitor browsing for flights to Mallorca. Later on, the ad creative will fetch this destination data and display it in the banner such as "Browse best prices for flights to Mallorca"

Use Case: Show Local Store Information in Creative

Keep a register of all nationwide advertiser stores and related information such as address, opening hours, logo or specific pictures. Use this information dynamically in creatives.

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Description

Dynamic HTML5 Creative template

Ad creative template with the ad design, prepared to receive dynamic information

Advertiser Feed

Product feed containing product information (can be omitted if product data is manually provided)

Creative Data Set

Manual or rule based product selection from product feed

Advertiser Store

Store information

Use Case: Local Ad Campaigns Efficiently Managed in Bulk

Combine all of the above with the Campaign Bundle concept to bulk launch one campaign per selected advertiser store.

A fully fledged setup could provide the following benefits:

  • Campaigns targeted to the geographic radius around each advertiser store across the country

  • Running in a combination of local media and nationwide media

  • Targeted to the advertiser audience(s)

  • With ad creatives that display local information such as store opening hours and address

  • And also displaying selected products that are promoted for the given campaign period.

If store and product information is provided via feeds, the setup could be fully automated and low maintenance:

  • Updates to store information such as opening hours or address will automatically push through to ads

  • Updates to product information will automatically push through to ads

  • By indicating product stock volume in feed, ads may dynamically show only in stock-products

With the help of Campaign Bundles, new campaigns using existing template and feed data can be launched efficiently and in time that is not linear with the number of stores.

Related Help Center articles:

Help Center Article

Description

Dynamic HTML5 Creative template

Ad creative template with the ad design, prepared to receive dynamic information

Advertiser Feed

Product feed containing product information (can be omitted if product data is manually provided)

Creative Data Set

Manual or rule based product selection from product feed

Advertiser Store

Store information

Campaign Bundle

Campaign bundle for store based campaign creation with dynamic creative data

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