Native Ad Requirements
Article on general and publisher specific native ad requriements.
M
Written by Marcus Johansson
Updated over a week ago

General Requirements

Consult your publisher for specifics about their requirements. Generally a native creative will need the following assets:

  1. One Title asset

  2. One Link asset to send the user upon click

  3. One Data asset "sponsored by" specifying the advertiser/brand

  4. One Image asset of type Icon

  5. One Image asset of type Main

Bonnier

You can serve native creatives on Bonnier desktop, mobile web and mobile app inventory.

Asset

Requirement

Title

25 characters maximum

Description

90 characters maximum

Call to action

15 characters maximum

Main Image

1200x627, 1.91:1 aspect ratio (Mobile)

600x600, 1:1 aspect ratio. (Desktop)

Max 200 kb

Sponsored by

Max 25 characters

Schibsted Sweden

You can serve native creatives on Schibsted Sweden desktop, mobile web and mobile app inventory.

Asset

Requirement

Title

50 characters maximum

Main Image

1200x628, 1.91:1 aspect ratio (jpg & png)

Max 1 mb

Description

90 characters maximum

Sponsored by

25 characters maximum

Schibsted Norway

You can serve native creatives on Schibsted Norway's desktop, mobile web and mobile app inventory.

Asset

Requirement

Title

50 characters maximum

Icon Image

Logo, 1:1 aspect ratio. Max 150x150 px.

Main Image

16:9 aspect ratio. Min 800x450 px. Max 100 kb.


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