Connected TV advertising inventory is available in smart tv operating systems such as Android TV or Apple TV. In this article we've put together some specifications for the biggest publishers of CTV advertising inventory.
Note: To run CTV campaigns, deals are required. For detailed instructions on ordering deals, please refer to the article How to Order and Manage Deals.
Vendor Specifications
TV4
TV4 Play is a popular streaming service in Sweden that offers a wide range of TV programs and series from the TV4 channels.
Available Countries | Sweden |
Resolution: | 1280x720 & 1920x1080 |
Bitrate: | 1500 - 4000 kbps |
Duration: | Max 20 sec |
Frame rate: | - |
Weight | Max 25 mb |
Audio: | Between -24 and -22 LUFS |
Floor CPM: | 200 SEK |
SSP: | FreeWheel |
Contact: | |
Buying: | Seat based PMP / deals required, no open selling. |
Pluto (Viafree)
Pluto TV is a free streaming service that offers a wide range of TV channels and content online.
Countries | Sweden, Norway, Denmark, Finland |
Resolution: | 1920x1080 |
Minimum Bitrate: | 2 000 kbps |
Duration: | Max 30 sec |
Frame rate: | - |
Weight | Max 25 mb |
Audio: | Between -24 and -22 LUFS |
Floor CPM: | 130 SEK |
SSP: | Smartclip, Freewheel |
Contact person: | |
Buying: | Seat based PMP / PG deals required, no open selling. |
Rakuten
Rakuten TV is a streaming service that offers a wide range of movies and TV series to viewers around the world. With Rakuten TV, users can rent, buy or stream content directly to their devices.
Countries | Sweden, Norway, Denmark, Finland, Netherlands, Belgium |
Resolution: | 1920x1080 (16:9) |
Minimum Bitrate: | 3 500 kbps |
Duration: | Max 30 sec |
Frame rate: | 25 fps |
Weight | Max 25 mb |
Audio: | Between -24 and -22 LUFS |
Floor CPM: | 125 SEK |
SSP: | Smartclip / Xandr / Improve Digital |
Contact person: | Lisa Degerfeldt, degerfeldt.lisa@rakuten.com |
Buying: | Seat based PMP / deals required, no open selling. |
Max (Warner Bros Discovery)
Discovery Plus is a comprehensive streaming service that gives viewers access to a variety of popular TV shows, documentaries and exclusive content from Discovery Networks.
Countries | Sweden, Norway, Denmark, Finland, Netherlands, Belgium |
Resolution: | 1920x1080 |
Minimum Bitrate: | 2 500 kbps |
Duration: | Max 25 sec |
Frame rate: | 25 fps |
Weight | Max 25 mb |
Audio: | Between -24 and -22 LUFS |
Floor CPM: | 180 SEK |
SSP: | Freewheel |
Contact: | Meliza Clerborn, meliza_clerborn@discovery.com |
Buying: | Seat based PMP / deals required, no open selling. |
Smartclip / RTL
Smartclip provides state-of-the-art technology and services that empower Europe’s top broadcasters and publishers to make the most of their local, premium inventory. Smartclip enables advertisers and agencies to reach consumers across the entire TV and video marketing ecosystem, while guaranteeing brand safety.
Countries: | Sweden, Norway, Denmark, Finland, Netherlands |
Resolution: | 1280x720, 1920x1080 (16:9) (recommended) |
Minimum Bitrate: | 2 000 kbps |
Duration: | 15 - 25 sec |
Framerate: | 24 - 30 fps |
Weight | Max 25 mb |
Audio: | Between -24 and -22 LUFS |
Floor CPM: | 125 SEK |
SSP: | Smartclip |
Contact person: | Mathias Aspvid, aspvid@smartclip.com |
Buying: | Seat based PMP / deals required, no open selling. |
More information at: https://smartclip.tv/resources/publications/ad-guide-in-stream-tech-specs/
Sanoma (Ruutu TV-content)
Countries: | Finland |
Resolution: | 1920x1080 (16:9) |
Minimum Bitrate: | 1800 kbps |
Duration: | Max 60 sec |
Framerate: | 25 fps |
Weight | Max 25 mb |
Audio: | -23 LUFS |
Floor CPM: | From: €15 (depending on the spot length) |
SSP: | Freewheel |
Contact email: | |
Buying: | Seat based PMP / deals required, no open selling. |
MTV Oy
Countries: | Finland |
Resolution: | 1920x1080 (16:9) |
Minimum Bitrate: | 1500 kbps |
Duration: | Rec. 5 - 45 sec. Longer durations are accepted |
Framerate: | - |
Weight | Max 25 mb |
Audio: | -23 LUFS |
Floor CPM: | From: €8 (depending on the spot length) |
SSP: | Freewheel |
Contact email: | |
Buying: | Seat based PMP / PG deals required, no open selling. |
BidTheatre
If needed we can make "auction packages" in Google and Pubmatic that contains their entire CTV inventory in the requested country, just let us know if that is something you want!
Reach out to the contact person to learn more about their offers and possibilities!.