# BidTheatre Help Center

> Guides, Recommendations, Tips & Tricks

## Getting Started

- [Support](https://help.bidtheatre.com/en/articles/4692952-support.md): This article describes how to get help with your BidTheatre account
- [Recommended Client Computer](https://help.bidtheatre.com/en/articles/6478741-recommended-client-computer.md)
- [Introduction to Programmatic FAQ](https://help.bidtheatre.com/en/articles/4701476-introduction-to-programmatic-faq.md): New to programmatic? This article covers some common questions.
- [Introduction to Platform Concepts](https://help.bidtheatre.com/en/articles/4692994-introduction-to-platform-concepts.md): This article introduces and explains some fundamental concepts in BidTheatre DSP.
- [Video Tutorials](https://help.bidtheatre.com/en/articles/6865527-video-tutorials.md)
- [Campaign Planning](https://help.bidtheatre.com/en/articles/4695315-campaign-planning.md): This article gives guidance in what to consider when planning your campaign.
- [Media Lists and Targeting Media](https://help.bidtheatre.com/en/articles/5060444-media-lists-and-targeting-media.md): This article describes how to work with site lists to bundle publisher sites that you want to target.
- [Conversion Tracking](https://help.bidtheatre.com/en/articles/4704803-conversion-tracking.md): Post view & click conversions, Setting up Conversion Tracking, Conversion tracking scripts
- [Bid Optimization](https://help.bidtheatre.com/en/articles/4693331-bid-optimization.md): This article covers bid minimization & optimization
- [Creating a New Campaign](https://help.bidtheatre.com/en/articles/4704895-creating-a-new-campaign.md): This article covers the steps in setting up a new campaign, including some best practices.
- [Adserving](https://help.bidtheatre.com/en/articles/10079738-adserving.md)
- [Estimate tool](https://help.bidtheatre.com/en/articles/11865130-estimate-tool.md): Overview of the estimate tool functionality
- [Best Practice](https://help.bidtheatre.com/en/articles/4704924-best-practice.md): Best practices while running campaigns.
- [Bid Metrics](https://help.bidtheatre.com/en/articles/4693354-bid-metrics.md): This article explain different bid metrics and how they should be interpreted.
- [Troubleshooting Tips & Tricks](https://help.bidtheatre.com/en/articles/4693397-troubleshooting-tips-tricks.md): This article covers common problems and how to tackle them.
- [Optimization Guidelines](https://help.bidtheatre.com/en/articles/13272986-optimization-guidelines.md)

## Creatives

- [Platform Creative Requirements](https://help.bidtheatre.com/en/articles/4701632-platform-creative-requirements.md): Read this first to ensure that your creatives comply with BidTheatre platform requirements.
- [Creative Audit](https://help.bidtheatre.com/en/articles/4701767-creative-audit.md): This article contains descriptions and recommendations related to creative audits.
- [Banner Editor / Banner Sets](https://help.bidtheatre.com/en/articles/4704000-banner-editor-banner-sets.md): This article describes how to build your own ad creatives with the integrated banner editor.
- [Riktlinjer för känsliga annonskategorier \(Sverige\)](https://help.bidtheatre.com/en/articles/8592898-riktlinjer-for-kansliga-annonskategorier-sverige.md): Artikeln innehåller information om annonsering av tobaksfria nikotinprodukter och alkohol m.m hos svenska publicister. Uppdateras löpande
- [Common error with JPG/GIF and Video ads](https://help.bidtheatre.com/en/articles/10088531-common-error-with-jpg-gif-and-video-ads.md): More specifically fixing the wrong pixel size on JPG/GIF ads and too high bitrate on video.
- [Banner Creative Guidelines](https://help.bidtheatre.com/en/articles/4701640-banner-creative-guidelines.md): Recommendations on banner design and sizes.
- [HTML5 Creatives](https://help.bidtheatre.com/en/articles/4701905-html5-creatives.md): Instructions on how to build HTML5 creatives.
- [Secure Creatives](https://help.bidtheatre.com/en/articles/4701893-secure-creatives.md)
- [Dynamic Creatives \(HTML5\)](https://help.bidtheatre.com/en/articles/4701896-dynamic-creatives-html5.md): This article describes how to set up dynamic product feed ad creatives.
- [Macros](https://help.bidtheatre.com/en/articles/4701863-macros.md)
- [Adnami Creatives](https://help.bidtheatre.com/en/articles/7181656-adnami-creatives.md)
- [Bannerflow Creatives](https://help.bidtheatre.com/en/articles/7902934-bannerflow-creatives.md)
- [Setting up Video Creatives](https://help.bidtheatre.com/en/articles/4703936-setting-up-video-creatives.md): How to set up video and in-banner ads in BidTheatre, with specs and tips for file size and compression issues.
- [In-Banner Video](https://help.bidtheatre.com/en/articles/6394283-in-banner-video.md)
- [Video Creative Guidelines](https://help.bidtheatre.com/en/articles/4703689-video-creative-guidelines.md): General and publisher specific guidelines on video creatives.
- [Setting up Audio Creatives](https://help.bidtheatre.com/en/articles/4703930-setting-up-audio-creatives.md)
- [Audio Creative specifications](https://help.bidtheatre.com/en/articles/8468739-audio-creative-specifications.md): The article contains information and ad specifications for Audio ads.
- [Native Ad Requirements](https://help.bidtheatre.com/en/articles/4703676-native-ad-requirements.md): Article on general and publisher specific native ad requriements.
- [Setting up Native Creatives](https://help.bidtheatre.com/en/articles/4703658-setting-up-native-creatives.md): Introduction to native advertising and guide on how to set up a native campaigns.
- [Setting up Native Creatives - Step by Step](https://help.bidtheatre.com/en/articles/9760450-setting-up-native-creatives-step-by-step.md)
- [Getting started with Dynamic Creatives](https://help.bidtheatre.com/en/articles/7173309-getting-started-with-dynamic-creatives.md)
- [Dynamic Creative Use Cases](https://help.bidtheatre.com/en/articles/5219882-dynamic-creative-use-cases.md): This article describes a few commons use cases for dynamic creatives.
- [Ad Target Templates](https://help.bidtheatre.com/en/articles/5219855-ad-target-templates.md): Learn how to pass dynamic information to creatives with ad target templates.
- [Creative Data Sets](https://help.bidtheatre.com/en/articles/5207018-creative-data-sets.md): This article describes how creative data sets can be used to select products from advertiser feeds, for use in dynamic ads.
- [Advertiser Stores](https://help.bidtheatre.com/en/articles/5206869-advertiser-stores.md): This article contains information about the advertiser store concept.
- [Campaign Bundles](https://help.bidtheatre.com/en/articles/5219811-campaign-bundles.md)
- [Bannerflow DCO](https://help.bidtheatre.com/en/articles/9014815-bannerflow-dco.md)
- [DOOH Ad Specifications](https://help.bidtheatre.com/en/articles/6933234-dooh-ad-specifications.md): The article contains information and ad specifications for Digital out of home \(DOOH\).
- [DOOH HTML5 creatives](https://help.bidtheatre.com/en/articles/8447555-dooh-html5-creatives.md)

## Targeting

- [Deals](https://help.bidtheatre.com/en/articles/4701532-deals.md): Deals, or "PMP"s are pre-agreed intentions to buy and sell.
- [Ads.txt](https://help.bidtheatre.com/en/articles/4701522-ads-txt.md): Introduction of the ads.txt standard and how it can be used to target media inventory in BidTheatre DSP.
- [Selecting Country](https://help.bidtheatre.com/en/articles/5068850-selecting-country.md): This article describes how to set what country to work with
- [Keyword Targeting](https://help.bidtheatre.com/en/articles/6161493-keyword-targeting.md)
- [Connected TV \(CTV\)](https://help.bidtheatre.com/en/articles/7924116-connected-tv-ctv.md)
- [Media Lists - Contextual Keyword Tool](https://help.bidtheatre.com/en/articles/9053792-media-lists-contextual-keyword-tool.md)
- [Publisher Contact Information](https://help.bidtheatre.com/en/articles/9875121-publisher-contact-information.md)
- [How to Order and Manage Deals](https://help.bidtheatre.com/en/articles/9812902-how-to-order-and-manage-deals.md)
- [Working with Deals - Auto Sync To Media List](https://help.bidtheatre.com/en/articles/10146243-working-with-deals-auto-sync-to-media-list.md)
- [Screen List - POI \(Point of Interest\)](https://help.bidtheatre.com/en/articles/10365407-screen-list-poi-point-of-interest.md)
- [Screen List - Auto sync Deal to Media list](https://help.bidtheatre.com/en/articles/10365062-screen-list-auto-sync-deal-to-media-list.md)
- [Screen List - Custom Screen Lists](https://help.bidtheatre.com/en/articles/10365158-screen-list-custom-screen-lists.md)
- [Screen List - Custom Screen List from Map Preview](https://help.bidtheatre.com/en/articles/10370503-screen-list-custom-screen-list-from-map-preview.md)
- [Creating Screen Lists](https://help.bidtheatre.com/en/articles/10261078-creating-screen-lists.md)
- [Segments](https://help.bidtheatre.com/en/articles/4695316-segments.md): Segments are the building blocks to collect user data for retargeting and lookalikes
- [Using Audiences](https://help.bidtheatre.com/en/articles/4704433-using-audiences.md): This section explains what you need to know about working with audiences and 3rd party audience buying.
- [Lookalikes](https://help.bidtheatre.com/en/articles/4704411-lookalikes.md): This article explains how to build and target lookalike audiences.
- [Cookie Groups](https://help.bidtheatre.com/en/articles/4704793-cookie-groups.md): This article describes how to use cookie groups.
- [Device Graph](https://help.bidtheatre.com/en/articles/4768605-device-graph.md)
- [Custom Audiences](https://help.bidtheatre.com/en/articles/9881644-custom-audiences.md)
- [Audience Selling](https://help.bidtheatre.com/en/articles/10079035-audience-selling.md)
- [Seller Defined Audiences](https://help.bidtheatre.com/en/articles/14803675-seller-defined-audiences.md)
- [Geo Targeting](https://help.bidtheatre.com/en/articles/4693254-geo-targeting.md): Details of the geo targeting capabilities in BidTheatre DSP.
- [Digital Out Of Home \(DOOH\)](https://help.bidtheatre.com/en/articles/6985006-digital-out-of-home-dooh.md): This article contains general information about DOOH \(Digital Out Of Home\)
- [Data Lists](https://help.bidtheatre.com/en/articles/4704828-data-lists.md): Data Lists are used to target users based on IP, user agent, postal code and organisational or domain names
- [Advertiser Feeds](https://help.bidtheatre.com/en/articles/4704823-advertiser-feeds.md): Learn how to set up advertiser product feeds to facilitate dynamic ads.
- [Dynamic Retargeting](https://help.bidtheatre.com/en/articles/4970599-dynamic-retargeting.md)
- [Weather and Temperature Targeting](https://help.bidtheatre.com/en/articles/5060373-weather-and-temperature-targeting.md): How to target ads based on current weather and temperature, using custom audiences.
- [Creating a Geo Target](https://help.bidtheatre.com/en/articles/10147224-creating-a-geo-target.md)

## Data & Users

- [User Tracking Introduction & Overview](https://help.bidtheatre.com/en/articles/4704371-user-tracking-introduction-overview.md)
- [Phase Out of Third Party Cookies](https://help.bidtheatre.com/en/articles/5055626-phase-out-of-third-party-cookies.md): This article gives an overview of the impact of Google's announcement to discontinue support for third party cookies.
- [Data Retention](https://help.bidtheatre.com/en/articles/4704306-data-retention.md)
- [Importing User Data to Cookie Groups](https://help.bidtheatre.com/en/articles/4704340-importing-user-data-to-cookie-groups.md)
- [Exporting User Data](https://help.bidtheatre.com/en/articles/4704337-exporting-user-data.md)
- [Importing User CRM Data](https://help.bidtheatre.com/en/articles/4704329-importing-user-crm-data.md)
- [User Syncing with External Platforms](https://help.bidtheatre.com/en/articles/4704347-user-syncing-with-external-platforms.md)
- [System User Sync with Supply Partners](https://help.bidtheatre.com/en/articles/4704319-system-user-sync-with-supply-partners.md)
- [GDPR Introduction & Overview](https://help.bidtheatre.com/en/articles/4704271-gdpr-introduction-overview.md)
- [BidTheatre GDPR Compliancy](https://help.bidtheatre.com/en/articles/4704276-bidtheatre-gdpr-compliancy.md)
- [IAB Transparency & Consent Framework](https://help.bidtheatre.com/en/articles/8694601-iab-transparency-consent-framework.md): The purposes and legal basis for which BidTheatre processes personal data
- [Information to Publishers](https://help.bidtheatre.com/en/articles/4704279-information-to-publishers.md)
- [Collecting Consent](https://help.bidtheatre.com/en/articles/4704285-collecting-consent.md)
- [Information to Supply Side Platforms](https://help.bidtheatre.com/en/articles/4704281-information-to-supply-side-platforms.md)
- [Information to Advertisers](https://help.bidtheatre.com/en/articles/4704277-information-to-advertisers.md)
- [Samla in och förmedla samtycke \(Swedish\)](https://help.bidtheatre.com/en/articles/8717867-samla-in-och-formedla-samtycke-swedish.md)

## Platform Knowledge Base

- [Statistics Export](https://help.bidtheatre.com/en/articles/6473442-statistics-export.md)
- [Funnel.io](https://help.bidtheatre.com/en/articles/5904023-funnel-io.md)
- [Looker Studio \(Google Data Studio\) Connector](https://help.bidtheatre.com/en/articles/5060385-looker-studio-google-data-studio-connector.md)
- [Supply Statistics](https://help.bidtheatre.com/en/articles/4701502-supply-statistics.md): Details on how media and audience sizes are computed.
- [Viewability](https://help.bidtheatre.com/en/articles/4701520-viewability.md): Details on how viewability is computed.
- [Ad Blocking](https://help.bidtheatre.com/en/articles/4701528-ad-blocking.md): Article on ad blocking and its potential effects on your programmatic campaigns.
- [Invalid Traffic \(IVT\)](https://help.bidtheatre.com/en/articles/4701524-invalid-traffic-ivt.md): This article explores various types of invalid traffic.
- [Share of voice \(SOV\)](https://help.bidtheatre.com/en/articles/9620387-share-of-voice-sov.md): Understanding Share of Voice: Visibility of Brand Advertisements
- [Performance Metrics](https://help.bidtheatre.com/en/articles/9771549-performance-metrics.md)
- [Screenshots](https://help.bidtheatre.com/en/articles/10085692-screenshots.md): Screenshots / User-agent Debugging
- [Adding users to your account](https://help.bidtheatre.com/en/articles/10088632-adding-users-to-your-account.md): This article will go over how you can create new users to your account, the different user types and also API user
- [Screenshot Agent](https://help.bidtheatre.com/en/articles/10469942-screenshot-agent.md)
- [Platform Targeting Fees](https://help.bidtheatre.com/en/articles/12539563-platform-targeting-fees.md)
- [Invoicing](https://help.bidtheatre.com/en/articles/4692945-invoicing.md): Details on billing and invoice items.
- [Sync Pixels](https://help.bidtheatre.com/en/articles/4768590-sync-pixels.md)
- [Extended Reporting](https://help.bidtheatre.com/en/articles/4768595-extended-reporting.md)
- [Release Notes 4.3.0 \(2026-01-21\)](https://help.bidtheatre.com/en/articles/13458848-release-notes-4-3-0-2026-01-21.md)
- [Release Notes 4.1.0 \(2025-11-06\)](https://help.bidtheatre.com/en/articles/12763410-release-notes-4-1-0-2025-11-06.md)
- [Release Notes 4.0.0 \(2025-09-15\)](https://help.bidtheatre.com/en/articles/12235022-release-notes-4-0-0-2025-09-15.md)
- [Release Notes 3.7.0 \(2025-05-02\)](https://help.bidtheatre.com/en/articles/11183258-release-notes-3-7-0-2025-05-02.md)
- [Release Notes 3.6.0 \(2025-03-27\)](https://help.bidtheatre.com/en/articles/10921463-release-notes-3-6-0-2025-03-27.md)
- [Release Notes 3.5.0 \(2024-02-24\)](https://help.bidtheatre.com/en/articles/10626619-release-notes-3-5-0-2024-02-24.md)
- [Release Notes 3.4.0 \(2025-01-29\)](https://help.bidtheatre.com/en/articles/10475574-release-notes-3-4-0-2025-01-29.md)
- [Release Notes 3.2.0 \(2024-11-14\)](https://help.bidtheatre.com/en/articles/10130964-release-notes-3-2-0-2024-11-14.md)
- [Release Notes 3.1.0 \(2024-10-18\)](https://help.bidtheatre.com/en/articles/10021694-release-notes-3-1-0-2024-10-18.md)
- [Release Notes 2.54.0 \(2024-05-23\)](https://help.bidtheatre.com/en/articles/9384344-release-notes-2-54-0-2024-05-23.md)
- [Release Notes 2.53.0 \(2024-04-30\)](https://help.bidtheatre.com/en/articles/9274545-release-notes-2-53-0-2024-04-30.md)
- [Release Notes 2.52.0 \(2024-03-12\)](https://help.bidtheatre.com/en/articles/9060303-release-notes-2-52-0-2024-03-12.md)
- [Release Notes 2.51.0 \(2024-02-26\)](https://help.bidtheatre.com/en/articles/8999585-release-notes-2-51-0-2024-02-26.md)
- [Release Notes 2.48.0 \(2023-11-20\)](https://help.bidtheatre.com/en/articles/8609556-release-notes-2-48-0-2023-11-20.md)
- [Release Notes 2.46.0 \(2023-10-09\)](https://help.bidtheatre.com/en/articles/8455641-release-notes-2-46-0-2023-10-09.md)
- [Release Notes 2.45.0 \(2023-09-05\)](https://help.bidtheatre.com/en/articles/8389297-release-notes-2-45-0-2023-09-05.md)
- [Release Notes 2.41.2 \(2023-05-15\)](https://help.bidtheatre.com/en/articles/7902334-release-notes-2-41-2-2023-05-15.md)
- [Release Notes 2.38.0 \(2023-04-14\)](https://help.bidtheatre.com/en/articles/7257322-release-notes-2-38-0-2023-04-14.md)
- [Release Notes 2.37.0 \(2023-03-13\)](https://help.bidtheatre.com/en/articles/7102789-release-notes-2-37-0-2023-03-13.md)
- [Studio Release 2.34.1 \(2022-11-30\)](https://help.bidtheatre.com/en/articles/6790126-studio-release-2-34-1-2022-11-30.md)
- [Studio Release 2.33.0 \(2022-11-04\)](https://help.bidtheatre.com/en/articles/6708096-studio-release-2-33-0-2022-11-04.md)
- [Studio Release 2.31.0 \(2022-09-19\)](https://help.bidtheatre.com/en/articles/6570804-studio-release-2-31-0-2022-09-19.md)
- [Studio Release 2.30.0 \(2022-07-21\)](https://help.bidtheatre.com/en/articles/6407044-studio-release-2-30-0-2022-07-21.md)
- [Studio Release 2.29.0 \(2022-05-23\)](https://help.bidtheatre.com/en/articles/6407095-studio-release-2-29-0-2022-05-23.md)
- [Studio Release 2.27.2 \(2022-04-14\)](https://help.bidtheatre.com/en/articles/6141138-studio-release-2-27-2-2022-04-14.md)
- [Release Notes 2.38.0 \(2025-05-30\)](https://help.bidtheatre.com/en/articles/11508916-release-notes-2-38-0-2025-05-30.md)
- [Release Notes 4.5.0 \(2026-04-20\)](https://help.bidtheatre.com/en/articles/14717553-release-notes-4-5-0-2026-04-20.md)

## Walk-throughs

- [Walkthrough - Retargeting Campaign](https://help.bidtheatre.com/en/articles/4826139-walkthrough-retargeting-campaign.md): This article describes the steps to configure retargeting to your campaign
- [Walkthrough - Standard Campaign](https://help.bidtheatre.com/en/articles/10130089-walkthrough-standard-campaign.md): In this article, we’ll guide you through the core steps to successfully launch a campaign.
- [Walkthrough - DOOH Campaign](https://help.bidtheatre.com/en/articles/10288668-walkthrough-dooh-campaign.md)