Bannerflow DCO
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Written by Andreas Green
Updated over a week ago

You can use the Bannerflow DCO solution (https://www.bannerflow.com/blog/dynamic-creative-optimisation-dco) in Bidtheatre DSP by following these steps.

  • Bannerflow provides a link to the document that contains the different messages and assets needed for the DCO-campaign. This is setup as an advertiser feed in Bidtheatre.

  • Create the desired amount of Creative Data Sets (CDS), one for each intended targeted audience, and include each message that should be used for that audience as a product in that CDS.

  • Proceed to create a normal campaign, set up one adgroup per targeted audience and assign the corresponding CDS to that adgroup. Align audience targeting with the adgroup when creating bid strategies.

  • Export DCO-tags from Bannerflow for use in Bidtheatre DSP and add them to the campaign.

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