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IAB Transparency & Consent Framework

The purposes and legal basis for which BidTheatre processes personal data

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Written by Marcus Johansson
Updated over a year ago

BidTheatre is a vendor (id 30) of the IAB Transparency and Consent Framework standard, version 2.2. We currently process personal data for the following purposes.

Purpose

Description

Legal Basis

Purpose 1

Store and/or access information on a device

Consent

Purpose 2

Use limited data to select advertising

Legitimate interest (default) or consent

Purpose 3

Create profiles for personalised advertising

Consent

Purpose 4

Use profiles to select personalised advertising

Consent

Purpose 5

Create profiles to personalise content

Not used

Purpose 6

Use profiles to select personalised content

Not used

Purpose 7

Measure advertising performance

Legitimate interest (default) or consent

Purpose 8

Measure content performance

Not used

Purpose 9

Understand audiences through statistics

Not used

Purpose 10

Develop and improve services

Not used

Purpose 11

Use limited data to select content

Not used

Special Purpose 1

Ensure security, prevent and detect fraud, and fix errors

Legitimate interest

Special Purpose 2

Deliver and present advertising and content

Legitimate interest

If a TCF signal is missing for a purpose that requires consent, we will not process personal data for that purpose. If for example a publisher disallows purpose 3 and this is indicated in the TCF signal, we will not process personal data for the purposes of creating advertising profiles.

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