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DOOH Ad Specifications

The article contains information and ad specifications for Digital out of home (DOOH).

J
Written by Jennie Edvinsson
Updated over a month ago

Sweden

Clear Channel Sweden

SSP

Broadsign

Format

Video: mp4, mov
Banner: jpg, png, html5

HTML5 support

Resolution

Portrait: 1080x1920
Billboard: 1920x1080
Spectacular: 624x1104, 2880x648

Size

Video: Max 15MB
Banner: Max 6MB

Spot length

5 sec

Audio

Not allowed

Frame rate

25/30 fps

Bitrate

Max 2,0 Mbit/s (2000 kbps)

Floor CPM

From 10 USD

Buying

PMP (Private market place)

Contact

Website

Ocean Outdoor Sweden

SSP

Vistar

Format

Video: mp4 (recommended), mov
Banner: jpg

HTML5 support

No

Resolution

Portrait: 1080x1920
Billboard: 1920x1080

Size

Max 5MB

Spot length

5 - 10 sec (recommended). Max 20 sec

Audio

Not allowed

Frame rate

25 fps

Floor CPM

From 36 SEK (Depending on venue type)

Buying

Open & PMP (Private market place)

Contact

Website

More information about resolutions in Ocean Outdoor screens:

Leeads

SSP

Vistar

Format

Video: mp4
Banner: jpg

HTML5 support

No

Resolution

Contact us for more information

Size

Max 16MB

Spot length

5 or 10 sec

Audio

Not allowed

Frame rate

25 fps

Floor CPM

From 70 SEK

Buying

PMP (Private market place)

Contact

Website

For more information about programmatic DOOH advertising on Leeads screens:

TVM

SSP

Brodsign & Vistar

Format

Video: mp4
Banner: jpg, png

HTML5 support

No

Resolution

Banner: 1080x400
Adspot: 1080x1920

Size

Video: Max 15MB
Banner: Max 6MB

Spot length

15 sec

Audio

Not allowed

Floor CPM

From 50 SEK

Contact

Website

More info:
​Specsheet
​Media Kit


Norway

Clear Channel Norway

SSP

Broadsign

Format

Video: mp4, mov
Banner: jpg, png, html5

HTML5 support

Resolution

Portrait: 1080x1920
Escalator: 720x1280
Billboard: 1920x1080
Spectacular: Clear Channel Spec

Size

Video: Max 15MB
Banner: Max 6MB

Spot length

10 sec

Audio

Not allowed

Frame rate

25/30 fps

Floor CPM

From 10 USD

Buying

PMP (Private market place)

Contact

Website

JCDecaux Norway

SSP

VIOOH

Format

Video: mp4
Banner: jpg

HTML5 support

No

Resolution

Portrait: 1080x1920
Impact: JCDecaux Spec

Size

Max 30MB

Spot length

10 sec

Audio

Not allowed

Frame rate

25 fps

Floor CPM

Non guaranteed - From 150 NOK

Buying

PMP (Private market place) & PG (Programmatic guaranteed)

Contact

Website

Ocean Outdoor Norway

SSP

Vistar

Format

Video: mpeg, wmv, mp4, mov
Banner: jpg, gif, png

HTML5 support

No

Resolution

Portrait: 1080x1920
Billboard: 1920x1080
Impact: 2048x640, 2176x1024, 2304x1280

Size

Max 30MB

Spot length

5 - 10 sec (recommended). Max 20 sec

Audio

Not allowed

Frame rate

25 fps

Floor CPM

From 100 NOK (Depending on venue type)

Buying

Open & PMP (Private market place)

Contact

Website

Dagens Media Norway

SSP

Vistar

Format

Video: MP4

HTML5 support

No

Resolution

Vertical: 1080x1920
Horizontal: 1920x1080

Size

Max 15MB

Bitrate

Optimal: 6 Mbit/s (6000 kbps)

Spot length

5 - 15 sec

Audio

Not allowed

Floor CPM

From 100 NOK

Buying

PMP (Private market place)

Contact

Website

More info:


Denmark

Clear Channel Denmark

SSP

Broadsign

Format

Video: mp4, mov
Banner: jpg, png, html5

HTML5 support

Resolution

Portrait: 1080x1920
Billboard: 1920x1080

Size

Video: Max 15MB
Banner: Max 6MB

Bitrate

Max 20 Mbit/s (20 000 kbps)

Spot length

10 sec

Audio

Not allowed

Frame rate

25 fps

Floor CPM

From 10 USD

Buying

PMP (Private market place)

Contact

Website

Ocean Outdoor Denmark

SSP

Vistar

Format

Video: mp4
Banner: jpg, gif or png

HTML5 support

No

Resolution

Portrait: 1080x1920
Billboard: 1920x1080

Size

Max 30MB

Spot length

5 - 10 sec (recommended). Max 20 sec

Audio

Not allowed

Frame rate

25 fps

Price CPM

From 55 DKK (Depending on venue type)

Buying

Open & PMP (Private market place)

Contact

Website


Finland

Clear Channel Finland

SSP

Broadsign

Format

Video: mp4
Banner: jpg

HTML5 support

No

Resolution

Portrait: 1080x1920
Billboard: 1920x1080
Spectacular: Clear Channel Spec

Size

Max 20 MB

Spot length

10 sec

Audio

Not allowed

Frame rate

25 fps

Floor CPM

From 0,91 €

Buying

PMP (Private market place)

Contact

Website

Clear Channel Scandinavia
​Digital Design Guidelines

JCDecaux Finland

SSP

VIOOH

Format

Video: mp4
Banner: jpg

HTML5 support

No

Resolution

Portrait: 1080x1920
Billboard: 1920x1080

Size

Max 26MB

Spot length

10 sec

Audio

Not allowed

Bitrate

16 Mb – 26Mb/sec

Frame rate

30 fps

Floor CPM

Non guaranteed - From 1,5€

Buying

PMP (Private market place) & PG (Programmatic guaranteed)

Contact

Website


Netherlands

JCDecaux Netherlands

SSP

VIOOH

Format video

Video: mp4
Banner: jpg

HTML5 support

Yes

Resolution

Portrait: 1080x1920

Size

Video: Max 5MB
Banner: Max 1MB

Spot length

6 sec

Audio

Not allowed

Frame rate

25 fps

Floor CPM

Non guaranteed - From 9€

Buying

PMP (Private market place) & PG (Programmatic guaranteed)

Contact

Website


Belux

JCDecaux Belgium & Luxembourg

SSP

VIOOH

Format video

Video: mp4
Banner: jpg, png

HTML5 support

No

Resolution

Portrait: 1080x1920

Bitrate

Max 26 Mbit/s (26 000 kbps)

Spot length

6 sec & 10 sec (depending on screen)

Audio

Not allowed

Frame rate

25 fps

Price CPM

Non guaranteed - From 9,5€

Buying

PMP (Private market place) & PG (Programmatic guaranteed)

Contact

Website

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