Ad Target Templates

Learn how to pass dynamic information to creatives with ad target templates.

Written by Marcus Johansson
Updated over a week ago

The ad target template is the mechanism by which to pass dynamic data into ad creatives. It can be assigned to different objects:

Assigned To

Applies to



Specific ad

Pass individual ad data


Ads in adgroup

Used by campaign bundles to provide macros from creative data sets


Ads in adgroup with store assigned

Used by campaign bundles to provide store data to the creative

If multiple levels are assigned, the ad target template data is merged.

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