BidTheatre retrieves weather forecast data from the free Norwegian metrological service yr.no. At the moment forecasts for Sweden, Norway, Denmark and Finland are available, more countries can be added on request.

This metrological data is used to target users on the current weather of their geographical location. Four weather types are available: sunny, rainy, cloudy and snowy. Targeting a campaign on the city of Stockholm and weather "Sunny" will show ads for users in Stockholm, if the weather there is currently sunny.

Target on weather by building an audience using the target "User - Weather".