Ad Blocking

Article on ad blocking and its potential effects on your programmatic campaigns.

Written by Marcus Johansson
Updated over a week ago

Using software to prevent ads from showing is getting increasingly common.

Adblocking generally occurs by a browser plugin that identifies and blocks any browser calls to a known blacklist of ad technology vendors. To users of BidTheatre, this means that:

  • bid requests and subsequent bids will not occur for impressions that are adblocked

  • calls to segment, cookie group and conversion trackers may be blocked

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