Media Supply
BidTheatre DSP displays statistics on incoming media supply.
Media Supply numbers are updated daily
Request numbers show the number times as specific tag placement has been called, regardless of how many potential ad dimensions the tag carries
Daily request numbers showing are based on yesterday
Request numbers showing are based on the chosen country
CPM floor levels are show in the currency of the current account
Limitations
Numbers are collected using approximation methods, and should not be regarded as exact. The following limitations apply:
Incoming bid requests are sampled
Users are approximated using sampling
User numbers are based on the numbers of users synced between BidTheatre and supply partners, for which bid requests are received
Audience Supply
When is audience size computed?
Audience user sizes are computed at regular intervals:
All audience sizes are computed once each day
Sizes of new or changed audiences are computed every 3 hours
How is audience size computed?
Audience sizes will be computed or estimated by looking at the individual targets used in the audience expression:
Segment and cookie groups target sizes will be computed with precision
Audience targets will use the size computed for the given audience
If an audience contains targets that are not segments, cookie groups, or audiences, the audience size will be the bigger of:
The sampled audience size
The computed size from the segments, cookie groups, or audience targets
How does sampling work?
When BidTheatre's platform encounters a user, it may check for audience belongingness with a certain probability. This restricts the accuracy of the size estimated:
Size is likely to be underestimated
Accuracy will improve over time
Note that the displayed audience size is purely informational. Even if the size is underestimated, it does not impact the actual reach of an audience.