Use cases
To see an estimated CTR, daily impressions, eCPM and potential reach (weekly user reach).
To see which ad formats are available on a media list (public or custom-made).
To check traffic volume in a specific geo target and which sites dominate in that area.
To see which sites accept a certain ad format. Use a broad site list, set the entire country as the geo, and then select one or more formats in the Ad Formats (optional) field.
Limitations
Only works for Display and Video formats at the moment.
Media list sites containing paths (e.g. /sport or /finance) will not be included in the calculation.
The recommended max bid CPM is often much higher than needed. This is to ensure that the campaign can buy across all available formats and sites added.
Campaigns –> Estimate:
New Estimate:
Fill in the required fields marked with *:
Estimate:
You will then get the results:
If you also select an Advertiser Category, you will get an estimated eCPC and CTR based on previous campaigns in that category:
Adding a Daily Budget (SEK) will show you the estimated daily impressions:
Below, you will see Top Sites and Top Formats:
If you change the geo target and update the estimate, for example:
You’ll see which sites have the most daily requests in the selected area.
This tool has many more features to discover. Try adjusting other parameters to see how the estimate changes.