Creating Publishers / Direct Sites / Zones
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Go to Supply, the Direct tab has Publishers, Direct Sites and Zones
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Start with Publishers, here you will create a new one, all that is required is the Publishers name e.g Bonnier / Schibsted / TV4. Type that in and then press 'Create'.

Now jump to Direct Sites -> New direct site: Paste or write in the URL where the ad will be bought on, select the publisher you created in previous step.
​Zones -> New Zone, give the zone a name. We recommend the sites name + format size e.g: www.aftonbladet.se_980x240. Select the site, type: banner or video, then fill in the ad dimension.
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Create all the zones required for your direct campaign. A zone can contain multiple sizes via Composite ad dimension but we recommend creating one zone per ad format unless it's a special format.

Create a campaign as you normally would, start page -> new campaign.
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To streamline the process start by jumping in to Schedule first, in Delivery priority: "Select delivery priority" you choose Direct Adserving -> save. The campaign will change and remove unnecessary steps, you will also see a new tab called Direct placements.
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Now you can jump back to Settings and fill in all the required steps that has a *.
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A adserving campaign doesn't have the necessary metrics to drive spend statistics (spend, eCPC etc). To fix that you need to create a Spend Model, when creating the Spend Model you need to fill in a name, select the advertiser:
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Then depending on if you know which CPM the campaign is booked on, fixed spend or daily spend. You will simply fill that in.
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A CPM based Spend Model would look like this:
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And a Fixed Spend:
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When you come back to Schedule it's time to create Flights, press Add Flight, select the dates that the campaign should run. On Delivery unit you select Dates Only (Direct adserving) -> create.
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​Ad creatives step: drag and drop the ads as you normally would.
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​Last step: Direct placements, click Add placement and select your Zones you created before. Note if the ads you uploaded doesn't match the ad dimensions of your Zone you will not find them.
Select the Zone -> Add. Now you can start the campaign.

Time to export your ad tags / VAST tags / impression & click tracking.
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Go to Supply -> Zones, click Ads on the Zone, here you will find your ad that you uploaded in the campaign. Press </>, then you can change the Type:
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​Javascript: Ad tag
​Image: Impression tracking
​Click Redirect: Click tracking
​Video - VAST 2.0: Video VAST

Select the one you need, if unsure feel free to ask us!
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When exporting Javascript we recommend to include "Include click tracking", this option adds:
&cb0=INSERT_CLICKURL_HERE
To the tag, which gives the Publishers the option to add their click macro so the ad tracks click on their side without problem.
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Some publishers requires you to add:
&nowebcookie=1
To the tag. If needed, it is typically done here in the tag:
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<script type="text/javascript"> var protocol = ('https:' == document.location.protocol ? 'https' : 'http'); var uri = protocol + '://adsby.bidtheatre.com/imp?z=zoneID&a=adID&nowebcookie=1&cb0=%%CLICK_URL_ESC%%&rnd=' + new String (Math.random()).substring (2, 11); document.write('<sc'+'ript type="text/javascript" src="'+uri+'" charset="ISO-8859-1"></sc'+'ript>'); </script>
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Above is an example with &nowebcookie=1 + &cb0=INSERT_CLICKURL_HERE replaced with Googles click macro: %%CLICK_URL_ESC%%
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When everything above is done, you are ready to send over the tags to the publisher. You could either:
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​A) Send them out from the system via the Email field.
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​B) Copy the tag, paste it in a text program, make the changes needed. When saving the text file you can name it as the ad is called, make sure you end with .txt so it remains a text file. Then send it manually.
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If the publisher gave you a special order number when booking the campaign it is usually recommended to include that number in the delivery of tags to them.
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​Reporting:
Go to Campaigns -> Reporting: Performance Direct
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