The ad target template is the mechanism by which to pass dynamic data into ad creatives. It can be assigned to different objects:

Assigned To

Applies to

Purpose

Ad

Specific ad

Pass individual ad data

Adgroup

Ads in adgroup

Used by campaign bundles to provide macros from creative data sets

Store

Ads in adgroup with store assigned

Used by campaign bundles to provide store data to the creative

If multiple levels are assigned, the ad target template data is merged.

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