Component | Expiry | Action |
Insights | 3 months | Archived |
Campaign Statistics | 2 years | Archived |
Reports (old UI) | 2 months | Purged |
Segment Statistics | 1 month | Purged |
Cookie Group Statistics | 1 month | Purged |
If in need to access archived data, please contact your account manager.
User Data
User data is expired and cleaned from user profiles as it reaches a certain age. The table below outlines current expiry settings:
Data Type | Hard Max Age Limit | Default Max Age Limit in Campaigns |
Segments | 180 days | 30 days |
Cookie Groups | 45 days | N / A |
Site Visits | 30 days | 30 days |
Ad Impression Frequency | 30 days | N / A |