Component

Expiry

Action

Insights

3 months

Archived

Campaign Statistics

2 years

Archived

Reports (old UI)

2 months

Purged

Segment Statistics

1 month

Purged

Cookie Group Statistics

1 month

Purged

If in need to access archived data, please contact your account manager.

User Data

User data is expired and cleaned from user profiles as it reaches a certain age. The table below outlines current expiry settings:

Data Type

Hard Max Age Limit

Default Max Age Limit in Campaigns

Segments

180 days

30 days

Cookie Groups

45 days

N / A

Site Visits

30 days

30 days

Ad Impression Frequency

30 days

N / A

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