User Data
User data is expired and cleaned from user profiles as it reaches a certain age. The table below outlines current expiry settings:
Data Type | Hard Max Age Limit | Default Max Age Limit in Audience |
Segments | 180 days | 30 days |
Cookie Groups | 60 days | |
Site Visits | 30 days | 30 days |
Ad Impression Frequency | 7 days |
Campaign Data
The life span of campaign data is tied to the concept of campaign termination. Upon termination, campaign data is archived and in some cases purged. Currently archived data is restored upon un-termination of a campaign.
Campaigns will automatically be terminated 3 months after the campaign end date. The exception is Campaign Bundle campaigns, which are terminated 6 weeks after end date.
Component | Maximum Age | Action |
Insights | 1 year | Archived |
Statistics | 1 year | Archived |
Hourly Statistics | 1 week | Archived |
If in need to access archived data, please contact your account manager.