User Data

User data is expired and cleaned from user profiles as it reaches a certain age. The table below outlines current expiry settings:

Data Type

Hard Max Age Limit

Default Max Age Limit in Audience

Segments

180 days

30 days

Cookie Groups

60 days

Site Visits

30 days

30 days

Ad Impression Frequency

7 days

Campaign Data

The life span of campaign data is tied to the concept of campaign termination. Upon termination, campaign data is archived and in some cases purged. Currently archived data is restored upon un-termination of a campaign.

Campaigns will automatically be terminated 3 months after the campaign end date. The exception is Campaign Bundle campaigns, which are terminated 6 weeks after end date.

Component

Maximum Age

Action

Insights

1 year

Archived

Statistics

1 year

Archived

Hourly Statistics

1 week

Archived

If in need to access archived data, please contact your account manager.

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