Bid Requests

Is BidTheatre a member of the IAB Transparency & Consent Framework?

Yes, BidTheatre is a member of the Global Vendor List with id 30.

What versions of the IAB TCF is supported by BidTheatre?

BidTheatre supports both v1.1 and v2.0 of the TCF.

Does BidTheatre support ingesting OpenRTB GDPR objects from bid requests?

Yes, since May 25th 2018.

How will BidTheatre handle bid requests after GDPR?

Will do basic ad selection

Will use Personal Data & Possibly User Sync

IAB GDPR fields not present

Yes

Yes*

IAB GDPR fields present, user not in EEA

Yes

Yes

IAB GDPR fields present TCF v1, user in EEA

- Consent given for TCF v1 purpose 3

Yes

Yes

- Consent not given for TCF v1 purpose 3

Yes

No

IAB GDPR fields present TCF v2, user in EEA

- Consent given for TCF v2 purposes 2 and 4

Yes

Yes

- Consent not given for TCF v2 purposes 2 and 4

Yes

No

* Note that this may be subject to change.

BidTheatre will also use personal data on inventory that indicates Legitimate Interest as legal basis.

TCF v1 Purpose 3 = Ad Selection, Delivery & Reporting

TCF v2 Purpose 2 = Select Basic Ads

TCF v2 Purpose 3 = Select Personalised Ads

Should SSP block bid requests without consent?

BidTheatre prefers to receive bid requests regardless of the SSP's status with consent support.

User Syncing

SSP Initiated User Syncing

BidTheatre will parse "gdpr" field on user sync calls. If gdpr=1, "gdpr_consent" parameter will be parsed for consent. Response will only be made if consent is given. Fields are returned back to SSP user sync if instructions how to receive them has been given to BidTheatre.

BidTheatre Initiated User Syncing

IAB GDPR Fields

Will User Sync

Will send IAB GDPR fields

Impression

IAB GDPR fields present

Yes

Yes

Impression

IAB GDPR fields not present

Yes for now, may change

Yes

Segment

If account verified consent

Currently not sent*

Cookie Group

If account verified consent

Currently not sent*

Conversion Tracker

If account verified consent

Currently not sent*

* Few advertisers currently have a Consent Management Provider (CMP) installed that can be used to generate a proper IAB Vendor Consent String. However, a call made by BidTheatre should be interpreted as if the BidTheatre seat has verified consent collection.

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