Accepted file types: .mp4

General Guidelines

No black start- and end screens

The lighter the weight of the creative, the faster it loads and the better the user experience
Media file size cannot be larger than 16 MB
Recommended media file size is less than 5 MB

Recommendations

For requirements for specific publishers, see next section. If adhering to the specification outlined below, you will access a wide range of publishers and video inventory.

*Video Property*	Recommended
Resolution	1280x720
Aspect Ratio	16:9
Codec	H.264
Frame rate	24 - 30 fps
Bit rate	1500 - 2500 kbps
Duration	15, 20 or 30 sec
*Audio Property*
Codec	AAC
Sample rate	48kHz
Bit rate	128 - 320 kbps
Misc	BS1770 integrated loudness: Between -24 and -22 LUFS Max audio true peak: -1.0 dBTP
Creative Property
Weight	Max 8 mb
File Type / MIME	MP4 or MOV

VAST Wrappers

If a wrapper is used, it needs to be VAST 2.0 compliant. Wrappers are not allowed to drop Javascript or iFrame tracking tags. Please verify that no targeting is made at the third party providing the wrapper, as this will interfere with creative audit and campaign delivery.

Assign only 1 creative per wrapper.

If a video is declared as secure / SSL compliant (which BidTheatre videos are) all assets down the chain needs to be ssl compatible, take special care to verify this if a wrapper is used.

Specific Publisher Guidelines

Viaplay Group (Pluto TV)

Property	Requirement	Recommended
Aspect Ratio	16:9
Resolution	1280x720
Duration	Max 20 sec	15 sec
File format	MP4 codec H.264
Max file weight	5 mb	8 mb or below
Video bitrate	1500 kbps
Framerate	25 fps
Audio bitrate	128 kbps
Audio misc		BS1770 integrated loudness: Between -24 and -22 LUFS Max audio true peak: -1.0 dBTP

Smartclip

Property	Requirement	Recommended
Aspect Ratio	16:9
Resolution	Minium 640x360	1024x576
Duration	Max 30 sec	15 sec
File format	MP4
Max file weight		8 mb or below
Video bitrate		2000 kbps or below
Framerate	24-30 fps
Audio bitrate	Min 128 kbps
Audio codec	ACC or MP3	MP3
Audio misc	44 kHz, Stereo	BS1770 integrated loudness: Between -24 and -22 LUFS Max audio true peak: -1.0 dBTP

Premium video alliance (Tv4, Pluto TV, Discovery & Smartclip)

	Requirement	Recommended
Aspect Ratio	16:9
Resolution	640x360 or 960x540	640x360 & 960x540
Duration	Max 30 sec	15 sec
File format	MP4
Max file weight		8 mb or below
Video bitrate		2000 kbps or below
Framerate	24-30 fps
Audio bitrate	Min 128 kbps
Audio codec	ACC or MP3	MP3
Audio misc	44 kHz, Stereo	BS1770 integrated loudness: Between -24 and -22 LUFS Max audio true peak: -1.0 dBTP

TV4

	Requirement	Recommended
Aspect Ratio	16:9
Resolution		1280x720 & 1920x1080
Duration	Max 20 sec
File format	MP4
Max file weight		8 mb or below
Video bitrate	Min 1500 kbps	It is recommended to deliver multiple versions with different bitrates (1500 - 4000 kbps)
Audio misc	Between -24 and -22 LUFS	Audio Loudness Test Tool

Schibsted

Property	Requirement	Recommended
Aspect Ratio		16:9
Resolution		1280x720
Duration		5-20 sec
File format	MP4 H.264
Max file weight		8 mb or below
Video bitrate		2500 kbps or below
Framerate	Max 30 fps
Audio bitrate	128 - 320 kbps
Audio codec	AAC
Audio misc	48 kHz Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128 Max audio true peak: -1.0 dBTP	BS1770 integrated loudness: Between -24 and -22 LUFS Max audio true peak: -1.0 dBTP

Bonnier

Property	Requirement	Recommended
Aspect Ratio	16:9
Resolution		1920x1080
Duration	15 sec
File format	MP4 H.264
Max file weight		8 mb or below
Video bitrate		2500 kbps or below
Framerate	Max 30 fps
Audio bitrate	128 - 320 kbps
Audio codec	AAC
Audio misc	48 kHz Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128 Max audio true peak: -1.0 dBTP	BS1770 integrated loudness: Between -24 and -22 LUFS Max audio true peak: -1.0 dBTP

ShowHeroes

Property	Requirement	Recommended
Aspect Ratio		16:9
Resolution		1280x720
Duration	Max 15 sec
File format	MP4 H.264
Max file weight		8 mb or below
Video bitrate		1500 kbps
Framerate		24-30 fps
Audio bitrate		128 - 320 kbps
Audio codec	AAC
Audio misc	48 kHz	BS1770 integrated loudness: Between -24 and -22 LUFS Max audio true peak: -1.0 dBTP