General Guidelines

  • No black start- and end screens

  • The lighter the weight of the creative, the faster it loads and the better the user experience

  • Media file size cannot be larger than 16 MB

  • Recommended media file size is less than 5 MB

Recommendations

For requirements for specific publishers, see next section. If adhering to the specification outlined below, you will access a wide range of publishers and video inventory.

Video Property

Recommended

Resolution

1280x720

Aspect Ratio

16:9

Codec

H.264

Frame rate

24 - 30 fps

Bit rate

1500 - 2500 kbps

Duration

15, 20 or 30 sec

Audio Property

Codec

AAC

Sample rate

48kHz

Bit rate

128 - 320 kbps

Misc

BS1770 integrated loudness: Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

Creative Property

Weight

Max 8 mb

File Type / MIME

MP4 or MOV

VAST Wrappers

If a wrapper is used, it needs to be VAST 2.0 compliant. Wrappers are not allowed to drop Javascript or iFrame tracking tags. Please verify that no targeting is made at the third party providing the wrapper, as this will interfere with creative audit and campaign delivery.

Assign only 1 creative per wrapper.

If a video is declared as secure / SSL compliant (which BidTheatre videos are) all assets down the chain needs to be ssl compatible, take special care to verify this if a wrapper is used.

Specific Publisher Guidelines

TV4

Property

Requirement

Recommended

Aspect Ratio

16:9

Resolution

320x180 - 1280x720

Duration

20 sec

File format

MP4

Max file weight

8 mb or below

Video bitrate

700 - 2200 kbps

2000 kbps or below

Framerate

24-30 fps

Audio bitrate

Audio codec

ACC

Audio misc

Det är mycket viktigt att reklamfilmer har en ljudnivå som inte överstiger -18 LUFS, enligt EBU128.

BS1770 integrated loudness: Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

NENT Group

Property

Requirement

Recommended

Aspect Ratio

16:9

Resolution

1280x720

Duration

Max 20 sec

15 sec

File format

MP4 codec H.264

Max file weight

5 mb

8 mb or below

Video bitrate

1500 kbps

Framerate

25 fps

Audio bitrate

128 kbps

Audio misc

BS1770 integrated loudness: Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

Smartclip

Property

Requirement

Recommended

Aspect Ratio

16:9

Resolution

Minium 640x360

1024x576

Duration

Max 30 sec

15 sec

File format

MP4

Max file weight

8 mb or below

Video bitrate

2000 kbps or below

Framerate

24-30 fps

Audio bitrate

Min 128 kbps

Audio codec

ACC or MP3

MP3

Audio misc

44 kHz, Stereo

BS1770 integrated loudness: Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

Premium video alliance (Tv4, Nent, Discovery & Smartclip)

Requirement

Recommended

Aspect Ratio

16:9

Resolution

640x360 or 960x540

640x360 & 960x540

Duration

Max 30 sec

15 sec

File format

MP4

Max file weight

8 mb or below

Video bitrate

2000 kbps or below

Framerate

24-30 fps

Audio bitrate

Min 128 kbps

Audio codec

ACC or MP3

MP3

Audio misc

44 kHz, Stereo

BS1770 integrated loudness: Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP


Schibsted

Property

Requirement

Recommended

Aspect Ratio

16:9

Resolution

1280x720

Duration

5-20 sec

File format

MP4 H.264

Max file weight

8 mb or below

Video bitrate

2500 kbps or below

Framerate

Max 30 fps

Audio bitrate

128 - 320 kbps

Audio codec

AAC

Audio misc

48 kHz

Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128
Max audio true peak: -1.0 dBTP

BS1770 integrated loudness: Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

Bonnier

Property

Requirement

Recommended

Aspect Ratio

16:9

Resolution

1920x1080

Duration

15 sec

File format

MP4 H.264

Max file weight

8 mb or below

Video bitrate

2500 kbps or below

Framerate

Max 30 fps

Audio bitrate

128 - 320 kbps

Audio codec

AAC

Audio misc

48 kHz

Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128
Max audio true peak: -1.0 dBTP

BS1770 integrated loudness: Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP


PlayAd

Property

Requirement

Recommended

Aspect Ratio

16:9

Resolution

1280x720

Duration

Max 15 sec

File format

MP4 H.264

Max file weight

8 mb or below

Video bitrate

1500 kbps

Framerate

24-30 fps

Audio bitrate

128 - 320 kbps

Audio codec

AAC

Audio misc

48 kHz

BS1770 integrated loudness: Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP


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