Design recommendations

We recommend creatives to

  • be animated rather than still
  • have a clear contrast
  • have a clear message
  • have a call to action

In general we recommend all campaigns to have 3-5 formats to ensure reach. Below are some format recommendations for the Nordic countries.

Country

Panorama

Widescreen

Module

Mobile

Sweden

  • 980x240
  • 980x360
  • 980x600
  • 160x600
  • 250x360
  • 250x480
  • 250x600
  • 250x800
  • 300x600
  • 468x240
  • 468x360
  • 468x480
  • 640x360
  • 320x160
  • 320x320
  • 300x250

Norway

  • 980x150
  • 980x240
  • 980x300
  • 980x600
  • 180x500
  • 580x400
  • 300x250
  • 320x250

Denmark

  • 930x180
  • 930x600
  • 728x90
  • 160x600
  • 300x600

  • 300x250
  • 320x320

Finland

  • 980x400
  • 980x120
  • 980x240
  • 160x600
  • 250x600

  • 300x250
  • 320x320

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