Banner Creative Guidelines

Recommendations on banner design and sizes.

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Written by Marcus Johansson
Updated over a week ago

Design recommendations

We recommend creatives to

be animated rather than still
have a clear contrast
have a clear message
have a call to action

Other guidelines

We recommend

campaigns to have 3-5 formats to ensure reach
to keep weight as small as possible to ensure fast load times. Bigger formats will obviously need more weight, but less than 300 kb is a good rule of thumb.

Below are some format recommendations for the Nordic countries.

Country	Panorama	Widescreen	Module	Mobile
Sweden	980x240 980x360 980x600	160x600 250x360 250x480 250x600 250x800 300x600	468x240 468x360 468x480 640x360	320x160 320x320 300x250 320x480
Norway	980x150 980x240 980x300 980x600	180x500	580x400	300x250 320x480 320x250
Denmark	930x180 930x600 728x90	160x600 300x600		300x250 320x320
Finland	980x400 980x120 980x240	160x600 250x600		300x250 320x320