Design recommendations

We recommend creatives to

  • be animated rather than still

  • have a clear contrast

  • have a clear message

  • have a call to action

Other guidelines

We recommend

  • campaigns to have 3-5 formats to ensure reach

  • to keep weight as small as possible to ensure fast load times. Bigger formats will obviously need more weight, but less than 300 kb is a good rule of thumb.

Below are some format recommendations for the Nordic countries.

Country

Panorama

Widescreen

Module

Mobile

Sweden

  • 980x240

  • 728x90

  • 980x300

  • 980x400

  • 970x250

  • 980x600

  • 160x600

  • 250x360

  • 250x480

  • 250x600

  • 250x800

  • 300x600

  • 468x240

  • 468x360

  • 468x480

  • 480x280

  • 640x320

  • 640x360

  • 320x160

  • 320x180

  • 320x50

  • 320x320

  • 300x250

  • 320x480

Norway

  • 980x150

  • 980x240

  • 980x300

  • 980x600

  • 728x90

  • 970x250

  • 180x500

  • 300x600

  • 160x600

  • 120x600

  • 580x400

  • 580x500

  • 640x360

  • 640x480

  • 300x250

  • 320x480

  • 320x250

  • 320x400

  • 300x300

  • 336x280

Denmark

  • 930x180

  • 930x600

  • 728x90

  • 970x90

  • 950x90

  • 750x200

  • 160x600

  • 120x600

  • 250x360

  • 300x600

  • 640x360

  • 640x480

  • 300x250

  • 320x320

  • 320x160

  • 320x50

  • 320x80

  • 336x280

Finland

  • 980x400

  • 980x120

  • 980x240

  • 970x250

  • 980x552

  • 160x600

  • 250x600

  • 300x600

  • 640x480

  • 640x420

  • 640x360

  • 300x250

  • 320x320

  • 300x300

  • 300x431

  • 320x50

  • 320x250

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