Banner Creative Guidelines

Recommendations on banner design and sizes.

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Written by Marcus Johansson
Updated over a week ago

Design recommendations

We recommend creatives to

be animated rather than still
have a clear contrast
have a clear message
have a call to action

Other guidelines

We recommend

campaigns to have 3-5 formats to ensure reach
to keep weight as small as possible to ensure fast load times. Bigger formats will obviously need more weight, but less than 300 kb is a good rule of thumb.

Below are some format recommendations for the Nordic countries.

Country	Panorama	Widescreen	Module	Mobile
Sweden	980x240 728x90 980x300 980x400 970x250 980x600	160x600 250x360 250x480 250x600 250x800 300x600	468x240 468x360 468x480 480x280 640x320 640x360	320x160 320x180 320x50 320x320 300x250 320x480
Norway	980x150 980x240 980x300 980x600 728x90 970x250	180x500 300x600 160x600 120x600	580x400 580x500 640x360 640x480	300x250 320x480 320x250 320x400 300x300 336x280
Denmark	930x180 930x600 728x90 970x90 950x90 750x200	160x600 120x600 250x360 300x600	640x360 640x480	300x250 320x320 320x160 320x50 320x80 336x280
Finland	980x400 980x120 980x240 970x250 980x552	160x600 250x600 300x600	640x480 640x420 640x360	300x250 320x320 300x300 300x431 320x50 320x250