Accepted file types: .jpg, .gif, .png and HTML5
Design recommendations
We recommend creatives to
be animated rather than still
have a clear contrast
have a clear message
have a call to action
Other guidelines
We recommend
campaigns to have 3-5 formats to ensure reach
to keep weight as small as possible to ensure fast load times. Bigger formats will obviously need more weight, but less than 300 kb is a good rule of thumb.
Below are some format recommendations for the Nordic countries.
Country | Panorama | Widescreen | Module | Mobile |
Sweden |
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Norway |
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Denmark |
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Finland |
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