The ads.txt standard is an industry standard that enable publishers to announce what partners they work with to enable ad selling. The purpose of the initiative is to reduce buying of media inventory from middlemen that do not actually represent the publishers they claim. In the BidTheatre DSP, ads.txt status, if any, is displayed in site list views. Four possible states exist:

Ads.txt Status


(no status)

BidTheatre does not yet support ads.txt for the SSP

Ads.txt not found

Publisher appear not to have implemented ads.txt

Ads.txt found, verified

Site is verified

Ads.txt found, not verified

Site is not verified

With Filters, you may choose to target on any of the above ads.txt statuses. Select one or more allowed statuses. Inventory not matching the selected ads.txt status will be filtered out.

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